PR Case Study

Objective 

To launch the Meadowfoam Oil Balm with a creative mailer.

Strategy

Gifted top tier press with an Urban Collective X Malin + Goetz branded personalised blanket to reflect the 'cocooning effect' of the product wrapping around you like a blanket upon application.

Result

Best single launch in the brand’s history with media coverage, store window and marketing aligned and sales far exceeding targets.  The product is now firmly one of their best sellers.

PR Case Study

Objective 

To launch e.l.f.’s limited edition Jelly Pop collection with a fun and interactive Jelly Pop party for influencers and key media.

Strategy

The theme was inspired by and centred around the jelly texture and watermelon scent of the Jelly Pop products

Result

Over 455 Instagram stories with a reach of 8,404,900.

PR Case Study

Objective 
To launch the collaboration between Kit Kemp X Martin Waller to all luxury media titles.

Strategy

Target trade, industry experts, design and lifestyle media by telling the story behind Kit Kemp and Martin Waller’s working relationship.

Organised a Q&A breakfast launch event with key editors and influencers to show the new collection and have one-to-one interviews.

Result

Secured over 160 pieces of top-tier coverage, including key features and front covers in top luxury national news supplements. The Kit Kemp X Andrew Martin collection has become Andrew Martin's best selling collection to date.

PR Case Study

Press Trip with the FT House & Home to Middleport Pottery Case Study

Objective 

To position Burleigh's first ever collection and first new design in a quarter of a century in the contemporary, luxury design landscape.

Strategy

Target design, luxury, property and lifestyle media to place product and features to tell Burleigh’s story. Organised a photoshoot to capture the new collection, followed by a one-on-one press trip to Burleigh's world-renowned Middleport Pottery with an FT journalist.

 Result

Wider consumer recognition of Burleigh as a luxury icon. Exclusive feature coverage in the Financial Times House & Home. Subsequent coverage in all top luxury national news supplements, design and interiors magazines.  

Our Photoshoot

We art directed the stylist, location and photographer to create a premium, elevated look for the new collection, focusing on stories behind each pattern and the beauty and intimacy of dining at home.

GIF Case Study

Brief 1

To create GIFs for a holiday party.

Brief 2

To create GIFs for product launches and new TV show.

Combined Results

1.2 million views in less than a month. Over 5 million views to date.

Influencer Relations Case Study

Objective

Reach out to a wider customer base to drive sales and awareness on key products.

Strategy

We selected key talent, trusted in the beauty space to support select products, including education with brand spokesperson, giveaways, affiliate codes, special offers and elevated India Knight coverage with participation in her Sunday Times Style Beauty Box Edit.

Results

A huge surge in sales, new recruits to DTC, brand elevation and new brand ambassadors.

Followers:

Increase x10 in one year

 

23k               146k

 

Impressions: up 772% rise

Followers:

510% increase in one year

 

3,219                 19,500

 

Impressions: up 36%

Launching soon

Click on each box to find out more

One agency with a purely integrated approach.

Beauty + Wellbeing and Interiors + Design PR is at our core.

We’ve also expanded into Social Media Management, Digital Design, Influencer Relations and Talent Management + Licensing.

We constantly have our fingers on the pulse of this dynamic and ever changing industry. We are brand guardians, getting brands known, and help them on their journey of success.

PuRe Public Relations Ltd.

We'd love to hear from you. 

Contact our team today.

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3-4a Little Portland St, Fitzrovia,

London, W1W 7JB

 

020 7580 0444 | pure@purepr.com

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