Beauty on the inside




Commercially driven, client centered PR firm working with best in class brands.


Founded in 1999 by Kelly Marks and Cara Ward, Pure Public Relations is an award-winning PR agency delivering proactive campaigns in the beauty + wellbeing and interiors + design sectors.  


Beauty and design are at our core, and our carefully selected team brings experience from journalism, in-house PR, design, retail, marketing, social and digital media.


Our approach brings a multi platform experience to maximise results for every brand we work with, both established and new to market businesses.


We position our clients across the full spectrum of media, offer market analysis and thrive on connecting our brands to retailers, influencers and management.


Additionally, beyond PR we judge industry awards, consult for national publications, act as panel thinkers for multinational brands and are regularly interviewed  on best practice for PR. 


We work as an extension of our clients' teams, applying an in-house dedication with the benefit of market knowledge that you can only get from an agency position.


We are beauty insiders, working on a daily basis with a wealth of influential figures within both print and digital media, key opinion formers across beauty, fashion and lifestyle as well as the UK's best retailers.  Our fingers are constantly on the pulse of this ever changing industry. We get brands known, and help them on their journey of success


We don’t just know beauty + wellbeing, we live and breathe it
— Kelly Marks, Co Founder Pure Public Relations




Follow us on Instagram to see what goes on behind the scenes at Pure and the latest movements of our Beauty + Wellbeing PR team