Interior + Design PR Case Study

Burleigh Press Trip with the FT House & Home to Middleport Pottery. 

Objective 
 

To position Burleigh's first ever collection and first new design in a quarter of a century in the contemporary, luxury design landscape, highlighting its provenance and authenticity.

Strategy

 

Target design, luxury, property and lifestyle media to place product and features to tell Burleigh’s story. Organised a photoshoot to capture the new collection, followed by a one-on-one press trip to Burleigh's world-renowned Middleport Pottery with an FT journalist.

Result

 

Wider consumer recognition of Burleigh as a luxury icon. Exclusive feature coverage in the Financial Times House & Home - double-page spread on the brand's history, the context of the launch of the new collection and a retrospective of iconic Burleigh designs. Subsequent coverage in all top luxury national news supplements, design and interiors magazines.

Our Photoshoot

 

We art directed the stylist, location and photographer to create a premium, elevated look for the new collection, focusing on stories behind each pattern and the beauty and intimacy of dining at home.

“Burleigh is now out of the shadows and is consistently referenced alongside the very well-known brands that previously crowded us out. This is a great achievement. We are recognised as a genuine icon of the industry and we have a bright future - moving towards our vision.”

- Burleigh Commercial Director

Interested in working with us?

Contact our team today.

3-4a Little Portland St, Fitzrovia,

London, W1W 7JB

 

020 7580 0444 | pure@purepr.com

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