Interior + Design PR Case Study
Burleigh Press Trip with the FT House & Home to Middleport Pottery.
To position Burleigh's first ever collection and first new design in a quarter of a century in the contemporary, luxury design landscape, highlighting its provenance and authenticity.
Target design, luxury, property and lifestyle media to place product and features to tell Burleigh’s story. Organised a photoshoot to capture the new collection, followed by a one-on-one press trip to Burleigh's world-renowned Middleport Pottery with an FT journalist.
Wider consumer recognition of Burleigh as a luxury icon. Exclusive feature coverage in the Financial Times House & Home - double-page spread on the brand's history, the context of the launch of the new collection and a retrospective of iconic Burleigh designs. Subsequent coverage in all top luxury national news supplements, design and interiors magazines.
We art directed the stylist, location and photographer to create a premium, elevated look for the new collection, focusing on stories behind each pattern and the beauty and intimacy of dining at home.