THE BRIEF
HOW WE DID IT
THE RESULTS

To introduce and position Rita Hazan as a leading hair colour authority ahead of her range launching at Selfridges. 

A ‘get to know Rita’ cocktail reception was held at the London Edition hotel. The intimate gathering saw Rita talk through her new range providing profile opportunities, product placement and expert quotes. 

Attendees included Grazia, Stylist, Vogue, Cosmopolitan & The Telegraph.

 

In the first 5 months we generated 110 pieces of coverage with a reach of over 40 million. The experiential element created an immediate social buzz amplifying Rita’s online footprint.

Following the initial launch, Pure secured a 5-minute Rita Hazan hair segment on ITV’s Lorraine reaching 3.1 million viewers. 

Rita Hazan

THE BRIEF
HOW WE DID IT
THE RESULTS

To showcase the brand new Super Facialist Hyaluronic Acid Firming line to key beauty press.

Key press were invited to the Detox Kitchen Studio for a bespoke facial and body firming Pilates class, with Pilates expert and Nutritionist Ruth Tongue. The Hyaluronic Acid products were placed on each yoga mat, and press were encouraged to use the products whilst doing the firming facial exercises to achieve optimum results. Ruth discussed the key skin benefits of Hyaluronic Acid, Copper and Calcium, whilst linking her individual facial exercises to each Hyaluronic Acid Firming product. 

Top beauty editors from key titles such as Red magazine, Cosmopolitan, Evening Standard & Glamour attended. Coverage on the brand new line was secured across key titles and awareness for the brand was maximised.

Super Facialist

THE BRIEF

To launch mid-Century, Scandinavian brand, string, to the UK market as an icon of post-war design and build stronger relationships with key retailers.

HOW WE DID IT

Each influencer and blogger that attended the launch posted extensive social media coverage. Skandium also increased stock levels and as a result, sales went up 100%+ in 2017.

THE RESULTS

Curated #stringshelfie, an installation at Skandium’s South Kensington showroom for London Design Festival 2017. A selection of top-tier design influencers were invited to style up string shelving with their favourite Skandium pieces. The digital design community was bought together to view the installation with a launch breakfast.

String

THE BRIEF
HOW WE DID IT
THE RESULTS

To launch the refurbished showroom, new e-commerce website, and position the brand as a global presence and the founder of the only international professional interior designer of the year award, now in its 23rd year.

Secured profiling opportunities in key media titles for the founder, Martin Waller, to highlight his role as a taste-leader in the design community. This was combined with strong, sustained, strategic product placement in national titles.

Coverage achieved throughout the campaign increased web sales by 248%, drove increased footfall into the showroom and elevated interest in the Andrew Martin Interior Designer of the Year Awards.

Andrew Martin

THE BRIEF
HOW WE DID IT
THE RESULTS

To raise brand awareness of Tom Howley as an industry leader in the bespoke kitchen market and lifestyle arena.

Created a features-led strategy to optimize inclusion in key brand stories comprised of profiling slots, design and craft stories, business angles and case studies.

Achieved 50 pieces of national newspaper coverage, as well as strong coverage in specialist K&B and home interest titles, increasing brand awareness and footfall in all regional showrooms.

Tom Howley