Beauty PR Case Study

Product launch event

Objective 
 

To launch e.l.f.’s limited edition Jelly Pop collection – one of their biggest launches of the year with a fun and interactive Jelly Pop party for influencers and key media.

Strategy

 

The event production and theme was inspired by and centred around the jelly texture and watermelon scent of the Jelly Pop products. The details of our event are outlined below.

Result

 

Over 100 guests attended the event including plus ones, generating over 455 Instagram stories with a reach of 8,404,900.

How we made it a success.

Top tier influencers, makeup artists, reality stars and press were invited to the launch at Motel Studios.

Catering was watermelon themed, creating another instagrammable moment for guests.

Guests were greeted with large product displays and a drink on arrival.

Guests were greeted with a drink on arrival, product displays and a large Instagram moment.

The opening visual in the venue was a fun Instagram opportunity for the guests.

Goodie bags included the Jelly Pop collection, a Glow Gleam Palette and a vitamin juice shot. 

Interested in working with us?

Contact our team today.

3-4a Little Portland St, Fitzrovia,

London, W1W 7JB

 

020 7580 0444 | pure@purepr.com

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