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Influencer Relations is a form of social media marketing involving endorsement and product placement from experts in their field of knowledge. 

It's effective because of the trust influencers build with their following. Recommendations from them serve as social proof to brands' potential customers. 

Identitification

 

We handpick influencers aligned with your brand ethos and target demographic across relevant platforms. Engagement, impressions and reach are measured to ensure your brand messages are delivered through the most authentic voices.

Outreach + Management

 

We establish and nurture relationships with some of the top content creators. Organic and/or paid partnerships are managed in line with your marketing strategy to increase brand awareness, customer trust and ROI.

Follow Up + Amplification

 

We build an engaged community of supportive influencer ambassadors that consistently share their experiences and recommend products to their audience. Our objective is to ensure your customers receive credible  messaging, always on brand.

Color Depositing Mask Influencer Launch Event

Objective 
 

To amplify Moroccanoil’s brand identity and communicate a compelling narrative to an engaged community of influencer ambassadors and consumers. To ensure all efforts coincide with the PR plan to drive traffic to retailers and salons to boost sales.

Strategy

 

Use a 360 approach to show the facets of Moroccanoil’s identity. Create educational, entertaining imagery with engaging captions that fulfil either brand-building or sales objectives. Host influencer launch events to reach wider audiences, authentically and regularly.

Result

 

Consistent growth in KPIs including a 266% increase in following to date. Impressions and reach grew by 300% in the first quarter. Built an engaging platform, informing and inspiring Moroccanoil’s dedicated followers and influencers who continue to create content and communicate their brand messaging.

Post-event campaign. 

 

Worked with a range of influencers to create engaging Instagram content, including tutorials, feed posts and stories about the Color Depositing Masks, ensuring we reach Moroccanoil’s target audience.

PuRe Public Relations Ltd.

Interested in working with us?

Contact our team today.

3-4a Little Portland St, Fitzrovia,

London, W1W 7JB

 

020 7580 0444 | pure@purepr.com

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