Social Media and Influencer Marketing Case Study

Color Depositing Mask Influencer Launch Event

Objective 
 

To amplify Moroccanoil’s brand identity and communicate a compelling narrative to an engaged community of influencer ambassadors and consumers. To ensure all efforts coincide with the PR plan to drive traffic to retailers and salons to boost sales.

Strategy

 

Use a 360 approach to show the facets of Moroccanoil’s identity. Create educational, entertaining imagery with engaging captions that fulfil either brand-building or sales objectives. Host influencer launch events to reach wider audiences, authentically and regularly.

Result

 

Consistent growth in KPIs including a 266% increase in following to date. Impressions and reach grew by 300% in the first quarter. Built an engaging platform, informing and inspiring Moroccanoil’s dedicated followers and influencers who continue to create content and communicate their brand messaging.

Curated content for Moroccanoil’s Instagram feed and stories to support key messaging and the marketing campaign to introduce the new CDM to the UK and Ireland via social media.

Hosted Moroccanoil’s CDM launch event at Sanrizz Salon where 15 core influencers were able to try the products first hand and share their experiences on social media in real time.

The event was curated to optimise instagrammable moments, encouraging influencers to post and share images and videos of the day with their followers. Our team used the launch as an opportunity to capture content for our social scheduling.

Post-event campaign. 

 

Worked with a range of influencers to create engaging Instagram content, including tutorials, feed posts and stories about the Color Depositing Masks, ensuring we reach Moroccanoil’s target audience.

Interested in working with us?

Contact our team today.

3-4a Little Portland St, Fitzrovia,

London, W1W 7JB

 

020 7580 0444 | pure@purepr.com

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