* NEW *Super Facialist Hyaluronic Acid Firming Launch

* NEW *Super Facialist Hyaluronic Acid Firming Launch

We love nothing more than a new product launch it's one of the highlights of our working week.  Our favourite high street skincare brand Super Facialist has just introduced Hyaluronic Acid Firming with Hyaluronic Acid, Copper and Calcium for age defying Firming results.  The line features Daily Brightening Cleanser, Intense FAcial Serum, Super Lift Day Cream and Super Lift Night Cream.  

To celebrate the launch we partnered with Ruth Tongue qualified Nutritionist, wellbeing and health content specialist for a fun and interactive Facial Pilates session at Detox Kitchen.

The line is now available at Boots and Sainsbury's, check out the event below.

 

Clash of The Creatives - London Design Festival 2017

Clash of The Creatives - London Design Festival 2017

Founded only 19 years apart, London Fashion Week and The London Design Festival have both coincided in the city for the first time in history. But what does this mean for the two separate yet similar industries? Marium Ul-Haq takes a closer look...

London Design Festival is a curation of some of the nation’s most innovative thinkers, creators and distributors, all of whom come together to celebrate design. With great support from various London organisations, the annual festival pushes London onto the international stage, to promote it as a serious competitor as the design capital of the world. 15 years later, the festival celebrates its 15th chapter, only bigger, bolder and more thought-provoking than the last. Not to be confused with Design Week, LDF is annually held in September; much like London Fashion Week, which always follows schedule on fromNew York Fashion Week and precedes Milan Fashion Week.

London Fashion Week, which saw its first showcase in 1984, has often borrowed heavily from the design industry. From large stage setups for fashion shows, to individual collections themselves, design has played a huge part in bringing fashion to life, with many reputable designers looking to draw inspiration from design. On the other hand, design also collaborates with fashion; take Julien MacDonald using prints from his LFW collections, and transforming them onto wallpaper in an ongoing union with Graham Brown. As a result, any room is transformed, adding instant character with beautiful, feminine prints for the ideal feature wall.

Julien MacDonald SS18 Image credit: Alessandro Garofalo for Vogue Runway @ Indigital.tv

Julien MacDonald SS18

Image credit: Alessandro Garofalo for Vogue Runway @ Indigital.tv

The Victoria and Albert Museum – the world's largest museum of decorative arts and design which has just won TripAdvisor’s 2017 Travellers’ Choice Award for the best Museum in the UK, is the central hub for LDF. Housing a variety of specially-commissioned displays and installations as well as hosting an array of talks, tours and workshops with exclusive insider experience, LDF is the centre of attention at the museum for the duration of the festival. Known as the home of some great past exhibitions, including a celebration of David Bowie, ‘The Golden Age of Couture’ as well as the 'Magic Lantern' installation by Mat Collishaw, the V&A is the home of all things creative. In our eyes, it is a main focal point amongst all London attractions, rich with history.

Chanel Grand Palais FW17. Image credit: Salute Mag

Chanel Grand Palais FW17.

Image credit: Salute Mag

In the ‘Instagram Age’ of today, people are more focused on the visual, paying attention to the smallest of details and aiming for an altogether more pleasing aesthetic in all areas of life. So now, Fashion Week as a whole is more than just debuting the latest collections. Each show has its own personality; half of the fun lies in the stage setup and of the ‘performance’ in itself. While models still mainly follow the archaic tradition of walking stone-faced down the runway, the catwalk itself isn’t just a straight path anymore. Look to Louis Vuitton and you’ll see models riding around on a playful carousel in a large room. Look to Mulberry and you can find a grand cathedral transformed into a stained-glass-and-mirrored venue, with subtle undertones of gothic inspiration. Elle Décor themselves took note of some of the grandest show stages in recent fashion week history, thus further highlighting the infusion of fashion and design. As the fashion industry has challenged itself in many ways (think wearable tech), Chanel has grown in its extravagance in its show/stage setups. One of the most recent examples, is of course, the exceptional rocket launch at the Grand Palais for the debut of their FW17 collection. Here, an evident influence from design, which took around 6 months to perfect was executed with mind blowing precision. These elaborate and somewhat theatrical scenes help to add to the overall atmosphere, insinuating that the setup is almost just as important as the clothes that are being debuted.  

So how is it that the two major events have come together under the same city, at the same time, for the first time? As the two large industries draw in thousands of creatives, celebrities and world renowned names alike, is the collision of the two celebrations a coincidence or deliberate intention? While the design industry has been valued at £70 Billion and fashion at £30 Billion on average, the two fields contribute generously to the UK economy. Similarly to fashion, our design expertise is in demand across the globe, attracting inward investment and boosting exports. These statistics highlight the importance of the creative arts, and just how valid our input into the industry is. Thus, the fusion of the two fields could be an ideal combination to further boost our financial state, in a fast approaching, post-Brexit world. 

While it’s evident that all creative fields are interlinked and heavily thrive off one another, the question now is, could London Fashion Week and London Design Festival merge together, for real? In a further bid to place London on the Global Stage for all things creative, we believe it’s an idea worth considering.

Zaha Hadid Chanel Pavilion. Image credit - Virgile Simon Betrand for Zaha Hadid Artchitects. 

Zaha Hadid Chanel Pavilion.

Image credit - Virgile Simon Betrand for Zaha Hadid Artchitects. 

Pure PR at London Design Festival 2017

Pure PR at London Design Festival 2017

With full diaries and juiced-up power-packs, the Pure PR interiors team weaved through Decorex, #shelfied in South Kensington, spiralled around Focus, bloomed at designjunction and gave 100% in Olympia. London Design Festival 2017 was a week of Instagramming, comfortable footwear and caffeine, all in the name of contemporary design. Anya Cooklin-Lofting round's up our highlights below...

DECOREX

In collaboration with Country Life and British Wool for the ‘Touch’ interactive design area at Decorex, Brintons was among the three leading interiors brands that contributed to the towering central stand at the world-renowned design show. Brintons, Roger Oates and Zoffany bound together to demonstrate the tactility and flexibility of wool, and the staple role the material plays in the design and interiors world. Visitors to Decorex could admire the selection of carpets at the stand, and sample the wool that goes into the production of Brintons’ collections. The stand was an absolute eye-catcher, a towering homage to the rich editorial history of an illustrious magazine, and the quality of craftsmanship in the wool trade.

The weight of expectation placed upon the designer chosen to create the annual Decorex Champagne Bar is surely unfathomable. This year, the task fell to Shalini Misra, the multi award-winning, luxury interior design practice. This year’s design had about it something of the unbelievable, the fictional and the surreal. With flooring suitable for a Lewis Carrol novel, a chandelier fit for Versailles and a bar to be leant upon only by a certain Jay Gatsby, the overall effect is one of jewel-like opulence. Scarlet Chinoiserie-inspired screens give Misra’s space the atmosphere of a Victorian drawing room, bought promtly back to the 21st century by an eclectic mix of contemporary furniture in this year’s most wanted colours and fabrics. A teal sofa and moss-green tub chairs, yellow and emerald leather stools and angular coffee tables, crushed velvet bar stools and glowing, orblike floor lamps. The result of Shalini Misra’s efforts is clear: the bar’s design is successful at every level and beautiful from every angle.

The Champagne Bar at Decorex, created by Shalini Misra of Shalini Misra LTD

The Champagne Bar at Decorex, created by Shalini Misra of Shalini Misra LTD

The Pure PR interiors team also attended an insightful talk with renowned interior designer, Afroditi Krassa, on designing for millennials. Demonstrating a small fraction of her impressive hospitality portfolio, Afroditi (her real name, she assured us) took to the stage at the Decorex seminar room to discuss the pursuit of designing for the reigning generation of 18-32 year olds. Experiential dining experiences are key, and far more popular than the gritty New Wave concerts attended by their parents. She concluded, rather profoundly, that Instagrammable food, locations and interiors turn the coggs of the new millennial economy.

SKANDIUM X STRING

Scandi design has been widely discussed, adored and executed by interior designers globally. Many will argue that the hygge trend has come and gone, but it’s easy to see that iconic Scandi style is here to stay. An ever-popular choice for bloggers as well as international interior design practices, brands like string and Skandium are thriving in this recent and ongoing surge in popularity.  A collaboration between string and Skandium for LDF at the new South Kensington store played host to a blogger event, celebrating the individual style of three bloggers. Design Soda, Little Big Bell and Melanie Lissack styled their own string systems with a selection of Skandium homewares in store, and showcased them at a breakfast for their fellow bloggers and influencers. One of the more intimate LDF events, the breakfast was truly a celebration of creativity, design and the freedom of self-publishing.

Styled string shelf at Skandium by blogger Little Big Bell

Styled string shelf at Skandium by blogger Little Big Bell

FOCUS

It is always a pleasure to explore the domes of the Design Centre Chelsea Harbour for Focus, the annual LDF event to showcase the showrooms of some of the most luxurious interiors brands with a UK presence. The Pure PR interiors team attended a lunch at the Christopher Peacock showroom, hosted by Country Life’s Giles Kime and founder of cookware brand, Ondine, Marie Guerlain. After a series of Q&As about the design process of fitting bespoke Christopher Peacock kitchens and cabinetry, the team was treated to a delicious lunch, courtesy of Italian chef, Saldodaro. The inspiration behind Christopher Peacock designs ranges from the iconic handles on classic American fridges, to the natural, elegant mottled patterns of marble. The eclectic list of design inspirations results in unequivocally swoon-worthy interior schemes, classic yet contemporary.

The Christopher Peacock showroom, set for lunch with Country Life and Marie Guerlain

The Christopher Peacock showroom, set for lunch with Country Life and Marie Guerlain

100% DESIGN

Every year at Olympia London, the aisles of the 100% Design show bubble with press, buyers and design-lovers eager to trend-spot. This year, visitors were treated to an incredible opening stand, featuring the new VITA copenhagen launches. The display had an undeniably textural emphasis, with the new VITA EOS Up and aluminium VITA Aluvia taking centre stage, one decadently feathered and nestling, the other smooth and sleek. Green to the core, the brand ensured this aspect of the company was prevalent with a serene woodland backdrop. All VITA copenhagen products come flat-packed to minimise packaging materials, and this eco-friendly ethos ricochets throughout the company’s branding, products and presentation. Also tying into the woodland theme, the new Willow wall hanger provides a fresh way to style VITA’s iconic lampshades. The “branches” allow you to hang different shades over your favourite armchair or your bed for a contemporary take on the reading lamp.

VITA copenhagen showcasing new designs at 100% Design

VITA copenhagen showcasing new designs at 100% Design

And so to October, after a month of all things design. We have been inspired and enamoured by each show this year, and it seems that the interiors and design world is truly flourishing. From ultimate and established names in luxury design, to emerging makers and artisans, the Pure PR team has been impressed on every level. Until next year, LDF!

 

PURE PR POWER UP & RECHARGE SHOWCASE

PURE PR POWER UP & RECHARGE SHOWCASE

pure-public-relations-power-up-and-recharge-showcase

Last week we hosted our Power Up & Recharge showcase where we unveiled the autumn/winter launches and hero products from our amazing brands.

As industry insiders will know, 'Christmas in July' is when many brands showcase their AW/Christmas collections giving journalists and buyers plenty of time to plan ahead. This year we decided to switch it up and dedicated our showcase to demonstrating the ways you can power up and recharge for the autumn/winter season. 

From hair styling with Moroccanoil and lighting from Vita, to lightning bolt manicures with Mary Kay and home fragrance from Soohyang, the fun-filled day saw over 160 press and influencers join us. 

Watch our short video below to see what we got up to! 

New Korean home fragrance brand Soohyang that launches into Fenwick next month. 

New Korean home fragrance brand Soohyang that launches into Fenwick next month. 

Luxury grooming range Anthony showcasing their hero products and top picks for the colder months. 

Luxury grooming range Anthony showcasing their hero products and top picks for the colder months. 

Atelier Bloem's six fragrances against a backdrop of of the brand's inspiration - Amsterdam's floating flower market. 

Atelier Bloem's six fragrances against a backdrop of of the brand's inspiration - Amsterdam's floating flower market. 

Overnight oat breakfast bowls by our favourite cold brew coffee and almond milk brand, Califia Farms. 

Overnight oat breakfast bowls by our favourite cold brew coffee and almond milk brand, Califia Farms. 

Goldfaden MD surrounded by a beautiful wildflower meadow in our 'power up with plants' area. 

Goldfaden MD surrounded by a beautiful wildflower meadow in our 'power up with plants' area. 

Sheridan x Ken Done 50th anniversary collection, inspired by the Antarctic. 

Sheridan x Ken Done 50th anniversary collection, inspired by the Antarctic. 

Lexington's holiday collection 2017 with a strong Hampton's design influence.  

Lexington's holiday collection 2017 with a strong Hampton's design influence.  

Moroccanoil demonstrated AW hair looks. Beautiful shelves from String brought the area to life. 

Moroccanoil demonstrated AW hair looks. Beautiful shelves from String brought the area to life. 

Lots of newness from Perricone MD including a new men's range, additions to the No Makeup range and the new H2 Elemental Energy range. 

Lots of newness from Perricone MD including a new men's range, additions to the No Makeup range and the new H2 Elemental Energy range. 

Rita Hazan's hero products and new Color Pop sprays. 

Rita Hazan's hero products and new Color Pop sprays. 

A selection of Super Facialist's best-selling hero products.  

A selection of Super Facialist's best-selling hero products.  

Holiday gifts galore from Malin + Goetz.

Holiday gifts galore from Malin + Goetz.

Everything to keep hands in good condition during the winter months from Dr.Ceuticals. 

Everything to keep hands in good condition during the winter months from Dr.Ceuticals. 

PURE PR X MEDIK8

PURE PR X MEDIK8

Not all skincare brands are created equal. Case in point is Medik8 – a professional strength, solutions-driven range that has its roots in the offices of the UK’s top dermatologists and skincare clinics.

Over 40 years of combined experience has led to the development of Medik8’s cutting-edge professional products that are widely recognised within the cosmeceutical industry for their effective, hardworking results.

At the heart of the range is vitamin A. Often it’s an area of skincare that causes confusion. It’s Medik8’s goal to demystify this wonder ingredient and make it a pillar of everybody’s skincare routine.

Pure PR, and especially our in-house skincare aficionado Beccy, couldn’t be more thrilled to be working with the Medik8 team. Get ready, skincare is about to get serious.

 

Check us out here to keep updated on newest launches. 

WEIGHTLESS SUMMER BEAUTY

WEIGHTLESS SUMMER BEAUTY

When it's this hot, it's time to re think your beauty programme and forget heavy formulations.  Think light as air beauty that packs a punch and lets your beauty routine breathe.  Here are three brand new launches that are Summertime beauty perfection. 

 

1)     Goldfaden MD - Detox Clarifying Facial Wash

£32 available at Space NK from 1st July 2017

 

Summer time can play havoc with your skin, causing blockages and worst still; breakouts.  This power-packed detoxifying cleanser is specifically designed to address problematic skin, by reaching deep into pores and lifting out stubborn dirt and oils. A combination of Lactic, Glycolic, Alpha Hydroxy Acids work to dissolve excess oil and dead skin cells that build up inside pores while our technologically advanced Detox ComplexTM, comprised of potent fruit extracts and active plant cells provides anti- pollution benefits and works to revitalize and detoxify damaged skin resulting in a fresher, cleaner, smoother and rejuvenated complexion.

 

2)      Perricone MD - H2 Elemental Energy™ Firming Foam Mask

Featuring H2 Energy Complex™ FIRMING FOAM MASK

£48 100 ml available from www.perriconemd.co.uk

If like us you've become a little obsessed with masking, but want something somewhat lighter and easier to use on this hot Summer nights, look no further than Perricone MD H2 Elemental Energy Firming Foam Mask.  This lightweight mask that foams on contact to instantly energize and firm skin with a cooling sensation. Ideal for dry skin that is beginning to look less firm and radiant.

Ideal for anyone who wants to amp up their skincare routine with a concentrated, bi-weekly treatment. The Firming Foam Mask is a fun, easy to use mask that works over time to firm skin’s appearance.

Benefits

• Helps immediately hydrate and nourish skin for instantly increased radiance • Helps reset and replenish skin so that skin looks firmer and smoother • Works to instantly re-energize and hydrate skin for visibly brighter, healthier looking skin Key Sciences • H2 ENERGY COMPLEX™ rapidly penetrates the surface layers of the skin with a boost of hydrating energy to help re-energize and firm skin • MICROALGAE helps immediately improve complexion so skin looks refreshed and energized • COOLING MOISTURE COMPLEX helps provide an immediate, energizing sensation and works to strengthen barrier of skin so skin looks visibly firmer and overall complexion looks improved

 

3)      Rita Hazan - True Colour Ultimate Shine Gloss

£21 150ml exclusively available at Selfridges

If you worry that the sun, chlorine and salt water could cause colour fading and strip shine, worry no more.  Rita Hazan True Colour Ultimate Shine Gloss is perfect for any hair shade.  Hair colour is revived, radiant and as shiny as the first day it was coloured.   Mess free in the shower with a weightless foam delivery Formulated to work with True Color Shampoo and True Color Conditioner. Available in 5 shades (including clear gloss, pictured)

Apply in the shower in between shampoo and conditioner. Pump a handful of foaming gloss (8-10 pumps) into palm and massage through hair. Rinse immediately or leave in up to 3 minutes for extra glossing. Optimal results when used IMMEDIATELY and regularly after colouring hair.

 

Rita Hazan Ultimate Shine Gloss

Clerkenwell Design Week

Clerkenwell Design Week

Clerkenwell, once the centre of printing, distilling and brewing, and with a rich history in clock making, watches and jewellery, has seen its buildings transformed into studios, workshops, showrooms and architect and interior design practices. Retaining its creative flair, Clerkenwell is known as being one of the most important design hubs in the world. In fact, Clerkenwell is home to more creative businesses and architects per square mile than anywhere else on the planet. In the last two decades, the transformation of the area has seen design greats such as Vitra, USM, Bulthaup and Arper all move in.

From the 23-25 May Clerkenwell took centre stage once again for the annual Clerkenwell Design Week, an event attended last year by over 34,000 people from 72 different countries (they haven't released this year's figures yet). This year alongside the usual exhibition spaces, there was over 80+ showrooms opening their doors and 300 events running across the three days.

With so much to see we cherry-picked some of our fav (including some of our clients!)  ‘not to be missed’ showrooms, installations and exhibitions.

Goswell Road was a hive of activity throughout the week. At 132 Goswell Road, a former printing press and brewery, Brintons, British carpet manufacturers and contemporary artist and filmmaker Shezad Dawood partnered to create a triptych of carpets featuring visual motifs and themes from Dawood’s archive of work. Each artwork used layers of imagery and bold colours, which Brintons  reproduced onto carpets using their 32-colour High Definition Weave – an innovation in carpet weaving, unique to Brintons, that allows for infinite design possibilities.

 

 

Further down the road at 101 Goswell Road, iconic Italian design brand, Alessi, partnered with the Zaha Hadid Gallery to present an exploration of the worlds of architecture and design through the collaboration between both brands. There was an installation featuring designs, limited edition works and prototypes that show the evolution of Hadid’s collaborations with Alessi from the 2003 Tea & Coffee Towers project to the Forma Grater from the SS17 collection. 

Just around the corner on Berry Street, BD Barcelona launched a book celebrating their history. They also unveiled a series of new designs and Marcus Fairs, Founder and Editor in Chief of Dezeen was in conversation with Barcelona based artist and designer, Cristian Zuzunaga.

At Brewhouse Yard, floral subscription service, bloomon, installed an Urban Meadow, featuring yellow and white flowers, including; Solidago, Yarrow, Lisianthus, Chrysanthemum, Gladioli and Mimosa. The installation included 10,000 (!) stems to create a meadow seemingly growing from the concrete streets of London.

bloomon #urbanmeadow at Brewhouse Yard

bloomon #urbanmeadow at Brewhouse Yard

 

The Order of St John once again hosted the Detail exhibition. Dedar, who attended for the first time in 2016, returned to showcase a collection that explored the relationship between visual expression and textile art, with fabrics produced on a jacquard loom. The collection brings together irregular yarns in bright saturated colours, combined with gold and silver inserts, creating lavish weaves that express creative experimentation. Dedar also introduced a new range of bold patterned fabrics including Fresco, Geometric Pic Nic and Pachisi alongside fire retardant textiles dedicated to the hospitality sector.

 

Dedar fabrics at Clerkenwell Design Week

Dedar fabrics at Clerkenwell Design Week

Both Ercol and Anglepoise took up residence in new local restaurant, Albion Clerkenwell. Ercol showed their new Lara & Luca collection, while Anglepoise created an installation featuring their new collaboration with Paul Smith. It’s the third edition of the Type 75 Desk Lamp which features a striking primary colour palette, taking inspiration from Dutch painter Mondrian’s De Stijl of art and launches to coincide with the run up to next year’s De Stigl centennial.

PURE ON TOUR

PURE ON TOUR

This month we are celebrating our company's 18th birthday.  'We can't believe how quickly the time has gone, and the best bit is we still love coming to work everyday' explain our founders Kelly and Cara, whilst finishing each other's sentences. 

We combined our birthday celebrations with our very own tour bus visiting editors at Condé Nast, Hearst, Associated Newspapers and DMG.

With beauty and interiors galore from our clients, guests were also treated to Califia Farms Almond Lattes and a 1999 playlist of tunes from the year we began.  

 

 

18 years is a long time and we wouldn't be here if it wasn't for our incredible team and their dedication to our wonderful clients who continue to enlighten, delight and challenge us on a daily basis.  We love you guys!

 

Our International Women

Our International Women

We are a team of 15 women, working in a female dominated industry.  It's something we are grateful for, being able to work together every day harmoniously, creatively and collaboratively. The Pure women are all unique, we come from different backgrounds, different decades and all bring our own unique points of view to the table.  We've had some great guys on the team over the years too, but right now we are Purely Women and today's the day we appreciate this with women the world over. 

When our co-founder Kelly Marks gave a talk recently at the Career Girl Academy she opened with a very levelling comment.  She said "We are all the same.  We are all human beings, and neither of us is better than another.".  And she's right, we are believers that we are all equal and it's what we do and how we do it that can make a difference.  

We are fortunate that within our remit as PRs we get to tell the stories and help develop the businesses of some of the most amazing women in our industry.  Over the years we've worked with Dale Daxon Bowers, Creative Director at Molton Brown, Katia Beauchamp and Hayley Barna who pioneered the way we discover beauty at Birchbox and Anita Puluczkai and Krisztina van der Boom who introduced London to the highest level of service and style in the blowdry and nail bar arena with DryBy

Right now we have an incredible portfolio of brands many of which are headed by wondrous women that know what the beauty industry needs and are truly delivering something smart and special.  We'd like to take this moment to celebrate Pure's International Women.

 

Sharon Rabi - founder of DAFNI

When we first met Sharon Rabi we were instantly smitten.  A young woman, with such drive and direction, with such a creative and productive mind, she has transformed the hair styling category with her 'internet breaking' Dafni hair straightening brush.  It's not just the that fact that she was able to engineer the product herself and open up an entirely new global market or that despite many imitators the Dafni continues to defy belief, by actually straightening hair in just a few minutes.  It's simply that we can't live without Sharon's incredible invention, and the Vogue beauty team agree, they tell us that there's one ready for action permanently under their desk.  

 

Carmen Tal - Co Founder  Moroccanoil 

Moroccanoil co-founder Carmen Tal believes that women are a force of nature, and as far as we are concerned she's up at the front, leading the way. Carmen has worked tirelessly to produce products that inspire women and it is her passion to continue to inspire this confidence.  Carmen was a long way from home when she first experienced the powerful Moroccanoil Treatment and saw how it transformed her hair from dry and damaged to shiny, smooth and manageable.  What began as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand. With Carmen at the helm, Moroccanoil has grown into an iconic beauty brand in less than a decade.

 

 

Rita Hazan

Rita Hazan launches her Colour Care line at Selfridges this month

Rita Hazan is equal parts colourist/artist/innovator. A NYC native, Rita is recognised as a pioneer, carving her own niche in a male-dominated beauty field. Known for her eponymous 5th Ave salon Rita’s iconic looks on celebrities such as Beyoncé, Katy Perry, Jennifer Lopez and Jessica Simpson have had a lasting impact on worldwide beauty trends. Rita Hazan's True Colour haircare line was developed purely from a need for women to upkeep their hair colour and cover greys in between salon appointments.  The results are instant and life changing.  Rita is a rockstar of hair colour.  Rita Hazan True Colour Collection launches in Selfridges in the UK later this month and we can't wait.

 

Lisa Goldfaden + Lauren Wolk - GOLDFADEN MD 

These amazing women are responsible for running the Marketing and Sales at premium clean beauty brand leader Goldfaden MD and they are clean living, personified. Lisa is a self declared "Princess of Natural Skincare” and collectively their knowledge of ingredients, results and the power to deliver incredible skincare results as cleanly as possible are unmatched.  This is beauty that you need to try, and once you do, you'll never go back.  The entire Goldfaden MD team give us the confidence to believe that the future of beauty is green.

 

Mary Kay Ash - Co Founder Mary Kay

Millions of women the world over have become their own success story and it's all down to one amazing woman's dream; Mary Kay Ash.  A firm believer that life should have balance, with faith first, followed by family and career she helped give women the confidence to have their own careers.  Her guiding principles in business remain at the core of the business today, as the thriving cosmetics company Mary Kay carries on the legacy of Mary Kay Ash – inspiring, enriching and empowering women to do great things. If you want to know more about the woman often referred to as America's Greatest Woman Entrepreneur, you'd do well to check out her inspiring and enlightening books . We were not able to have met Mary Kay Ash in person but the spirit that lives on through the entire team continues to drive us and respect the power that beauty has on women every day. 

Marie Lavabre and Sophie Lavabre-Barrow, founders of KINN

And to complete this power list of incredible women we celebrate the mother and daughter duo behind the start-up lifestyle brand, KINN. Inspired by their combined appreciation of clean beauty, using tried and tested familial recipes the ladies have created a luxurious offering of products for you and your home that is right up our street - a pleasure to experience, approachable, relaxed and humble, very much like the ladies themselves.  It's their tenacious desire to follow their dreams and live within their truths that really resonates with us, something we're proud to be a part of.

Lexington wins Elle Decoration Design Award

Lexington wins Elle Decoration Design Award

Like many, we're big fans of Swedish design and have been working with Lexington for four years.  We are so thrilled  that their newest collaboration has won the Wallpaper of the Year Award at the Swedish Elle Decoration Design Awards 2017.

The collection of 35 wallpapers is inspired by Lexington’s textiles and its roots in the American East Coast.  Featuring timeless stripes, romantic flowers in classic prints, shell patterns and medallion wallpaper - in memory of America's European heritage. The collection was released last year in collaboration with Swedish wallpaper manufacturer Boråstapeter and their talented designer Sissa Sundling.

The wallpapers are named after authors who lived in New England, for example Mark Twain and Emelie Dickinson. In addition, there are two digital maps of New England and Boston Harbor, recreated from an 1899 guide book.

Of the wallpaper collection, the Elle Decoration panel said, "This is a successful partnership where a strong interior and textile brand has been reinterpreted into a beautiful wallpaper”. 

Founder of Lexington, Kristina Lindhe explains, "This has been a fun and successful cooperation between Lexington and Boråstapeter. The wallpapers reflect Lexington’s soul and the clear link to our source of inspiration, which makes it very exciting that the collection is now recognised with this award.".

 The full collection can be found on at  www.lexingtoncompany.com and www.borastapeter.se

Rita Hazan x Pure PR

Rita Hazan x Pure PR

We have a thing for hair.  Always have.  Our co founder Kelly swears the hair salon is her spiritual home, she grew up helping out in her father's hair salons and loves the feeling of familiarity she gets whenever she walks into a salon.  Our first ever beauty client at Pure was salon chain as we've worked with numerous styling brands and hairdressers over the years. 

But, when it comes to hair colour, as far as we are concerned there are colourists and then there is RITA HAZAN.  The rockstar of hair colouring, the undisputed queen of NY colour. You'll know here work, particularly if you're familiar with some of her clients; Mariah Carey, Katy Perry, Jessica Simspon, Jennifer Lopez.  Oh, and you know that photo of Beyoncé; colour by Rita Hazan - all regular clients.  Rita's iconic looks on these women have had a lasting impact on the beauty world, globally.

Rita has firmly established herself as 'The Hair Colour Authority' and will be bringing her eponymous hair colour care line to the UK.  Rita Hazan will launch her retail line in Selfridges this March including her game changing Root Concealer Touch Up Stick, Root Concealer Touch Up Spray and True Color Ultimate Shine Gloss.

We couldn't be happier to be working with Rita, her great products and awesome team. 

Rita Hazan RootConcealerColors

Better sleep + how to get it

Better sleep + how to get it

We don't know about you, but we need our daily coffee dose to help us make it through the day. Why are we so tired? Why is 'why am I so tired' the first thing that comes up when you google 'why am I so...' in Google search. Are we all (sleep) walking into a sleepless epidemic?

Or, is this just another thing to add to the long list of things we should be worried about? From exercising more and eating clean, to not spending too much time looking at our screens - we are constantly bombarded with information about how we should be living our lives (or not as the case may be), but should we be sitting up and listening to this one?

Image credit: Pure PR Instagram, Cassie Pryce Takeover

Image credit: Pure PR Instagram, Cassie Pryce Takeover

Statistics like this from the Sleep Council; "A good night’s sleep could prevent Alzheimer’s disease. The sleep hormone, melatonin, works by breaking down the body’s active and energetic hormones which slows brain activity and aids sleep but it is also believed that the antioxidant abilities could help reduce the severity of Alzheimer’s and Parkinson’s diseases. The hormone, made by the pineal gland in the brain, can only be produced in darkness (Washington University School of Medicine 2012)", make us wonder if we should be taking this whole sleep issue slightly more seriously. 

Here at Pure PR we've put our heads together ( interiors team and beauty team ) to come up with some simple changes we can make to get a better night's sleep (note: we are not medical professionals or experts AT ALL, these are just things we have changed in our routines and found to be useful in getting the elusive 7+hours sleep).

TIP one: Creating the right mood within your bedroom is paramount to a good night sleep. Black out curtains are great for blocking out the bright LED glare of the street lights outside our bedroom windows, plus we have all opted for soft muted tones and delicate fabrics and textures that help make our bedrooms feel like relaxing sanctuaries. Farrow and Ball Dimity paint colour is a particular favourite - it has red based undertones, which makes it a warm neutral and perfect for a bedroom. The VITA EOS light with its goose feathers is also the perfect choice for its soft textures. Our senses determine how we perceive a space so creating a delicately scented room can also enable a good sleep. Lavender is an obvious choice, but vanilla is an unsung hero.  Apparently according to the guys over at Sleep.org, vanilla has been shown to stabilise heart rate. Light the Malin + Goetz Dark Rum candle (it has base notes of vanilla) during your 'getting ready for bed' routine and we guarantee you will feel calmer and more relaxed.

Image Credit: Ideal Home Show Room Sets 2016

Image Credit: Ideal Home Show Room Sets 2016

 

TIP two (probably the hardest - if you are trying to catch up on missed TV): Leave Netflix and your phone alone. Having any form of technology in your room will keep you alert and that will have the opposite affect of what we are trying to achieve here. Block out the outside world, leave Instagram, Twitter, Facebook and all other distractions alone and opt for a good old fashioned book. Not sure what to read? Stylist have prepared this GREAT list of the most exciting reads for January 2017. If all goes to plan it should take you about a year to read one book, because you will 100% keep falling asleep after you have read a page or two - such is the power of a good book!

 

 

Image Credit: Malin + Goetz Dark Rum Candle

Image Credit: Malin + Goetz Dark Rum Candle