What do your daily skincare routines consist of? AM: Cleanser, serum and a lab sample of a new moisturizer that we are working on. PM: Exfoliation (Doctor’s Scrub), Cleanser (Pure Start), Serum, Oil (currently, Fleuressence). Skin Balancing Mask 3 times per week - I try everything!
What does a day in the life consist of for you?
5:30am - Get up and head downstairs to make coffee, check emails and get breakfast prepared for my kids.
6:30am - Get kids up, dressed and ready for the day!
8-9am - Workout. I have been following Tracy Anderson’s Method for four years now and my body craves the workout.
9-4pm: Office or running around the city for meetings.
4:15pm: Go home to see the kids and we do some sort of afternoon activity: hiking, walk throughout our neighbourhood, gardening, arts and crafts, etc.
6:30pm: Bath time.
7-7:30: Bed time for kids.
7:30-9: Just wind down. I usually take a long shower, catch up on emails and watch a TV show, then bed. I need my sleep!
What makes for a successful brand? I think in any category, a successful brand reflects a product/service that fills a niche, has a strong story and positioning that the brand does not deviate away from, and is a good product that offers results in all forms. It’s so important to stay true to your brands’ DNA and continue to tell that story in every way and all facets in order to stay authentic. Consumers are really savvy and can pick-up on true authenticity and passion in a brand and that’s what ultimately sells.
Would you agree that team work is the dream work? YES! And being able to share the same passion, drive, and dedication with my family is truly remarkable. As a team we’ve formed an unbreakable bond, and it makes us quite powerful in ways I had never experienced in the larger corporate setting.
Hopes for the brand in the next decade? Double our global expansion. We have had a 40% growth year-over-year since launch and we are working hard to continue on that fast-track for this fiscal year and into next. With a heavy focus on retail door expansion, new product launches, online and social media initiatives, and large sample marketing partnerships, we will likely surpass our year-over-year growth for this fiscal year, which is really exciting, and working to continue that growth momentum for the next decade to come. Working with the right retail partners greatly impacts the success of the brand and we are certainly continuing to look at both the retail landscape and shifts in consumer behaviors - namely, leveraging social media engagement - in order to hone in on the brand’s expansion and growth opportunities to allow for us to continue building upon our strong footprint within the beauty category.
What is your earliest memory of beauty/skincare? At about three years old taking my mum’s lipstick, putting it on and making kiss marks on the windows. My daughter, now 3, follows the same.
Describe Lisa in 3 words: Passionate. Driven. Visionary.
What makes for a successful business relationship? Working with vendors, retail partners and team members who truly share the passion and vision of the brand because it shines through to every aspect of work, literally.
What would your ‘plan B’ have been? Go back to work at an advertising agency, which I can’t even imagine doing now.
You are continuously inspired by nature, are you both ‘outdoorsy’ people? YES! I live in LA and I am so grateful that the average weather here is 72 and sunny, so I spend so much time outdoors. Being outside and experiencing nature is really a creative fuel to the soul.
The products include ingredients like quinoa seed extract and anti-oxidants, do you both follow healthy lifestyles? Yes, but I also indulge from time-to-time, but generally speaking, I practice intermittent fasting, eat loads of veggies and mostly fish for proteins with very little carb. I have a sweet tooth, so I always have dark chocolate on hand to cut my craving! I stay active too which is the body’s best medicine of all.
SHOP Goldfaden MD HERE