In the ‘Instagram Age’ of today, people are more focused on the visual, paying attention to the smallest of details and aiming for an altogether more pleasing aesthetic in all areas of life. So now, Fashion Week as a whole is more than just debuting the latest collections. Each show has its own personality; half of the fun lies in the stage setup and of the ‘performance’ in itself. While models still mainly follow the archaic tradition of walking stone-faced down the runway, the catwalk itself isn’t just a straight path anymore. Look to Louis Vuitton and you’ll see models riding around on a playful carousel in a large room. Look to Mulberry and you can find a grand cathedral transformed into a stained-glass-and-mirrored venue, with subtle undertones of gothic inspiration. Elle Décor themselves took note of some of the grandest show stages in recent fashion week history, thus further highlighting the infusion of fashion and design. As the fashion industry has challenged itself in many ways (think wearable tech), Chanel has grown in its extravagance in its show/stage setups. One of the most recent examples, is of course, the exceptional rocket launch at the Grand Palais for the debut of their FW17 collection. Here, an evident influence from design, which took around 6 months to perfect was executed with mind blowing precision. These elaborate and somewhat theatrical scenes help to add to the overall atmosphere, insinuating that the setup is almost just as important as the clothes that are being debuted.
So how is it that the two major events have come together under the same city, at the same time, for the first time? As the two large industries draw in thousands of creatives, celebrities and world renowned names alike, is the collision of the two celebrations a coincidence or deliberate intention? While the design industry has been valued at £70 Billion and fashion at £30 Billion on average, the two fields contribute generously to the UK economy. Similarly to fashion, our design expertise is in demand across the globe, attracting inward investment and boosting exports. These statistics highlight the importance of the creative arts, and just how valid our input into the industry is. Thus, the fusion of the two fields could be an ideal combination to further boost our financial state, in a fast approaching, post-Brexit world.
While it’s evident that all creative fields are interlinked and heavily thrive off one another, the question now is, could London Fashion Week and London Design Festival merge together, for real? In a further bid to place London on the Global Stage for all things creative, we believe it’s an idea worth considering.