When it's this hot, it's time to re think your beauty programme and forget heavy formulations.  Think light as air beauty that packs a punch and lets your beauty routine breathe.  Here are three brand new launches that are Summertime beauty perfection. 


1)     Goldfaden MD - Detox Clarifying Facial Wash

£32 available at Space NK from 1st July 2017


Summer time can play havoc with your skin, causing blockages and worst still; breakouts.  This power-packed detoxifying cleanser is specifically designed to address problematic skin, by reaching deep into pores and lifting out stubborn dirt and oils. A combination of Lactic, Glycolic, Alpha Hydroxy Acids work to dissolve excess oil and dead skin cells that build up inside pores while our technologically advanced Detox ComplexTM, comprised of potent fruit extracts and active plant cells provides anti- pollution benefits and works to revitalize and detoxify damaged skin resulting in a fresher, cleaner, smoother and rejuvenated complexion.


2)      Perricone MD - H2 Elemental Energy™ Firming Foam Mask

Featuring H2 Energy Complex™ FIRMING FOAM MASK

£48 100 ml available from www.perriconemd.co.uk

If like us you've become a little obsessed with masking, but want something somewhat lighter and easier to use on this hot Summer nights, look no further than Perricone MD H2 Elemental Energy Firming Foam Mask.  This lightweight mask that foams on contact to instantly energize and firm skin with a cooling sensation. Ideal for dry skin that is beginning to look less firm and radiant.

Ideal for anyone who wants to amp up their skincare routine with a concentrated, bi-weekly treatment. The Firming Foam Mask is a fun, easy to use mask that works over time to firm skin’s appearance.


• Helps immediately hydrate and nourish skin for instantly increased radiance • Helps reset and replenish skin so that skin looks firmer and smoother • Works to instantly re-energize and hydrate skin for visibly brighter, healthier looking skin Key Sciences • H2 ENERGY COMPLEX™ rapidly penetrates the surface layers of the skin with a boost of hydrating energy to help re-energize and firm skin • MICROALGAE helps immediately improve complexion so skin looks refreshed and energized • COOLING MOISTURE COMPLEX helps provide an immediate, energizing sensation and works to strengthen barrier of skin so skin looks visibly firmer and overall complexion looks improved


3)      Rita Hazan - True Colour Ultimate Shine Gloss

£21 150ml exclusively available at Selfridges

If you worry that the sun, chlorine and salt water could cause colour fading and strip shine, worry no more.  Rita Hazan True Colour Ultimate Shine Gloss is perfect for any hair shade.  Hair colour is revived, radiant and as shiny as the first day it was coloured.   Mess free in the shower with a weightless foam delivery Formulated to work with True Color Shampoo and True Color Conditioner. Available in 5 shades (including clear gloss, pictured)

Apply in the shower in between shampoo and conditioner. Pump a handful of foaming gloss (8-10 pumps) into palm and massage through hair. Rinse immediately or leave in up to 3 minutes for extra glossing. Optimal results when used IMMEDIATELY and regularly after colouring hair.


Rita Hazan Ultimate Shine Gloss

Clerkenwell Design Week

Clerkenwell Design Week

Clerkenwell, once the centre of printing, distilling and brewing, and with a rich history in clock making, watches and jewellery, has seen its buildings transformed into studios, workshops, showrooms and architect and interior design practices. Retaining its creative flair, Clerkenwell is known as being one of the most important design hubs in the world. In fact, Clerkenwell is home to more creative businesses and architects per square mile than anywhere else on the planet. In the last two decades, the transformation of the area has seen design greats such as Vitra, USM, Bulthaup and Arper all move in.

From the 23-25 May Clerkenwell took centre stage once again for the annual Clerkenwell Design Week, an event attended last year by over 34,000 people from 72 different countries (they haven't released this year's figures yet). This year alongside the usual exhibition spaces, there was over 80+ showrooms opening their doors and 300 events running across the three days.

With so much to see we cherry-picked some of our fav (including some of our clients!)  ‘not to be missed’ showrooms, installations and exhibitions.

Goswell Road was a hive of activity throughout the week. At 132 Goswell Road, a former printing press and brewery, Brintons, British carpet manufacturers and contemporary artist and filmmaker Shezad Dawood partnered to create a triptych of carpets featuring visual motifs and themes from Dawood’s archive of work. Each artwork used layers of imagery and bold colours, which Brintons  reproduced onto carpets using their 32-colour High Definition Weave – an innovation in carpet weaving, unique to Brintons, that allows for infinite design possibilities.



Further down the road at 101 Goswell Road, iconic Italian design brand, Alessi, partnered with the Zaha Hadid Gallery to present an exploration of the worlds of architecture and design through the collaboration between both brands. There was an installation featuring designs, limited edition works and prototypes that show the evolution of Hadid’s collaborations with Alessi from the 2003 Tea & Coffee Towers project to the Forma Grater from the SS17 collection. 

Just around the corner on Berry Street, BD Barcelona launched a book celebrating their history. They also unveiled a series of new designs and Marcus Fairs, Founder and Editor in Chief of Dezeen was in conversation with Barcelona based artist and designer, Cristian Zuzunaga.

At Brewhouse Yard, floral subscription service, bloomon, installed an Urban Meadow, featuring yellow and white flowers, including; Solidago, Yarrow, Lisianthus, Chrysanthemum, Gladioli and Mimosa. The installation included 10,000 (!) stems to create a meadow seemingly growing from the concrete streets of London.

bloomon #urbanmeadow at Brewhouse Yard

bloomon #urbanmeadow at Brewhouse Yard


The Order of St John once again hosted the Detail exhibition. Dedar, who attended for the first time in 2016, returned to showcase a collection that explored the relationship between visual expression and textile art, with fabrics produced on a jacquard loom. The collection brings together irregular yarns in bright saturated colours, combined with gold and silver inserts, creating lavish weaves that express creative experimentation. Dedar also introduced a new range of bold patterned fabrics including Fresco, Geometric Pic Nic and Pachisi alongside fire retardant textiles dedicated to the hospitality sector.


Dedar fabrics at Clerkenwell Design Week

Dedar fabrics at Clerkenwell Design Week

Both Ercol and Anglepoise took up residence in new local restaurant, Albion Clerkenwell. Ercol showed their new Lara & Luca collection, while Anglepoise created an installation featuring their new collaboration with Paul Smith. It’s the third edition of the Type 75 Desk Lamp which features a striking primary colour palette, taking inspiration from Dutch painter Mondrian’s De Stijl of art and launches to coincide with the run up to next year’s De Stigl centennial.



This month we are celebrating our company's 18th birthday.  'We can't believe how quickly the time has gone, and the best bit is we still love coming to work everyday' explain our founders Kelly and Cara, whilst finishing each other's sentences. 

We combined our birthday celebrations with our very own tour bus visiting editors at Condé Nast, Hearst, Associated Newspapers and DMG.

With beauty and interiors galore from our clients, guests were also treated to Califia Farms Almond Lattes and a 1999 playlist of tunes from the year we began.  



18 years is a long time and we wouldn't be here if it wasn't for our incredible team and their dedication to our wonderful clients who continue to enlighten, delight and challenge us on a daily basis.  We love you guys!


Our International Women

Our International Women

We are a team of 15 women, working in a female dominated industry.  It's something we are grateful for, being able to work together every day harmoniously, creatively and collaboratively. The Pure women are all unique, we come from different backgrounds, different decades and all bring our own unique points of view to the table.  We've had some great guys on the team over the years too, but right now we are Purely Women and today's the day we appreciate this with women the world over. 

When our co-founder Kelly Marks gave a talk recently at the Career Girl Academy she opened with a very levelling comment.  She said "We are all the same.  We are all human beings, and neither of us is better than another.".  And she's right, we are believers that we are all equal and it's what we do and how we do it that can make a difference.  

We are fortunate that within our remit as PRs we get to tell the stories and help develop the businesses of some of the most amazing women in our industry.  Over the years we've worked with Dale Daxon Bowers, Creative Director at Molton Brown, Katia Beauchamp and Hayley Barna who pioneered the way we discover beauty at Birchbox and Anita Puluczkai and Krisztina van der Boom who introduced London to the highest level of service and style in the blowdry and nail bar arena with DryBy

Right now we have an incredible portfolio of brands many of which are headed by wondrous women that know what the beauty industry needs and are truly delivering something smart and special.  We'd like to take this moment to celebrate Pure's International Women.


Sharon Rabi - founder of DAFNI

When we first met Sharon Rabi we were instantly smitten.  A young woman, with such drive and direction, with such a creative and productive mind, she has transformed the hair styling category with her 'internet breaking' Dafni hair straightening brush.  It's not just the that fact that she was able to engineer the product herself and open up an entirely new global market or that despite many imitators the Dafni continues to defy belief, by actually straightening hair in just a few minutes.  It's simply that we can't live without Sharon's incredible invention, and the Vogue beauty team agree, they tell us that there's one ready for action permanently under their desk.  


Carmen Tal - Co Founder  Moroccanoil 

Moroccanoil co-founder Carmen Tal believes that women are a force of nature, and as far as we are concerned she's up at the front, leading the way. Carmen has worked tirelessly to produce products that inspire women and it is her passion to continue to inspire this confidence.  Carmen was a long way from home when she first experienced the powerful Moroccanoil Treatment and saw how it transformed her hair from dry and damaged to shiny, smooth and manageable.  What began as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand. With Carmen at the helm, Moroccanoil has grown into an iconic beauty brand in less than a decade.



Rita Hazan

Rita Hazan launches her Colour Care line at Selfridges this month

Rita Hazan is equal parts colourist/artist/innovator. A NYC native, Rita is recognised as a pioneer, carving her own niche in a male-dominated beauty field. Known for her eponymous 5th Ave salon Rita’s iconic looks on celebrities such as Beyoncé, Katy Perry, Jennifer Lopez and Jessica Simpson have had a lasting impact on worldwide beauty trends. Rita Hazan's True Colour haircare line was developed purely from a need for women to upkeep their hair colour and cover greys in between salon appointments.  The results are instant and life changing.  Rita is a rockstar of hair colour.  Rita Hazan True Colour Collection launches in Selfridges in the UK later this month and we can't wait.


Lisa Goldfaden + Lauren Wolk - GOLDFADEN MD 

These amazing women are responsible for running the Marketing and Sales at premium clean beauty brand leader Goldfaden MD and they are clean living, personified. Lisa is a self declared "Princess of Natural Skincare” and collectively their knowledge of ingredients, results and the power to deliver incredible skincare results as cleanly as possible are unmatched.  This is beauty that you need to try, and once you do, you'll never go back.  The entire Goldfaden MD team give us the confidence to believe that the future of beauty is green.


Mary Kay Ash - Co Founder Mary Kay

Millions of women the world over have become their own success story and it's all down to one amazing woman's dream; Mary Kay Ash.  A firm believer that life should have balance, with faith first, followed by family and career she helped give women the confidence to have their own careers.  Her guiding principles in business remain at the core of the business today, as the thriving cosmetics company Mary Kay carries on the legacy of Mary Kay Ash – inspiring, enriching and empowering women to do great things. If you want to know more about the woman often referred to as America's Greatest Woman Entrepreneur, you'd do well to check out her inspiring and enlightening books . We were not able to have met Mary Kay Ash in person but the spirit that lives on through the entire team continues to drive us and respect the power that beauty has on women every day. 

Marie Lavabre and Sophie Lavabre-Barrow, founders of KINN

And to complete this power list of incredible women we celebrate the mother and daughter duo behind the start-up lifestyle brand, KINN. Inspired by their combined appreciation of clean beauty, using tried and tested familial recipes the ladies have created a luxurious offering of products for you and your home that is right up our street - a pleasure to experience, approachable, relaxed and humble, very much like the ladies themselves.  It's their tenacious desire to follow their dreams and live within their truths that really resonates with us, something we're proud to be a part of.

Lexington wins Elle Decoration Design Award

Lexington wins Elle Decoration Design Award

Like many, we're big fans of Swedish design and have been working with Lexington for four years.  We are so thrilled  that their newest collaboration has won the Wallpaper of the Year Award at the Swedish Elle Decoration Design Awards 2017.

The collection of 35 wallpapers is inspired by Lexington’s textiles and its roots in the American East Coast.  Featuring timeless stripes, romantic flowers in classic prints, shell patterns and medallion wallpaper - in memory of America's European heritage. The collection was released last year in collaboration with Swedish wallpaper manufacturer Boråstapeter and their talented designer Sissa Sundling.

The wallpapers are named after authors who lived in New England, for example Mark Twain and Emelie Dickinson. In addition, there are two digital maps of New England and Boston Harbor, recreated from an 1899 guide book.

Of the wallpaper collection, the Elle Decoration panel said, "This is a successful partnership where a strong interior and textile brand has been reinterpreted into a beautiful wallpaper”. 

Founder of Lexington, Kristina Lindhe explains, "This has been a fun and successful cooperation between Lexington and Boråstapeter. The wallpapers reflect Lexington’s soul and the clear link to our source of inspiration, which makes it very exciting that the collection is now recognised with this award.".

 The full collection can be found on at  www.lexingtoncompany.com and www.borastapeter.se

Rita Hazan x Pure PR

Rita Hazan x Pure PR

We have a thing for hair.  Always have.  Our co founder Kelly swears the hair salon is her spiritual home, she grew up helping out in her father's hair salons and loves the feeling of familiarity she gets whenever she walks into a salon.  Our first ever beauty client at Pure was salon chain as we've worked with numerous styling brands and hairdressers over the years. 

But, when it comes to hair colour, as far as we are concerned there are colourists and then there is RITA HAZAN.  The rockstar of hair colouring, the undisputed queen of NY colour. You'll know here work, particularly if you're familiar with some of her clients; Mariah Carey, Katy Perry, Jessica Simspon, Jennifer Lopez.  Oh, and you know that photo of Beyoncé; colour by Rita Hazan - all regular clients.  Rita's iconic looks on these women have had a lasting impact on the beauty world, globally.

Rita has firmly established herself as 'The Hair Colour Authority' and will be bringing her eponymous hair colour care line to the UK.  Rita Hazan will launch her retail line in Selfridges this March including her game changing Root Concealer Touch Up Stick, Root Concealer Touch Up Spray and True Color Ultimate Shine Gloss.

We couldn't be happier to be working with Rita, her great products and awesome team. 

Rita Hazan RootConcealerColors

Better sleep + how to get it

Better sleep + how to get it

We don't know about you, but we need our daily coffee dose to help us make it through the day. Why are we so tired? Why is 'why am I so tired' the first thing that comes up when you google 'why am I so...' in Google search. Are we all (sleep) walking into a sleepless epidemic?

Or, is this just another thing to add to the long list of things we should be worried about? From exercising more and eating clean, to not spending too much time looking at our screens - we are constantly bombarded with information about how we should be living our lives (or not as the case may be), but should we be sitting up and listening to this one?

Image credit: Pure PR Instagram, Cassie Pryce Takeover

Image credit: Pure PR Instagram, Cassie Pryce Takeover

Statistics like this from the Sleep Council; "A good night’s sleep could prevent Alzheimer’s disease. The sleep hormone, melatonin, works by breaking down the body’s active and energetic hormones which slows brain activity and aids sleep but it is also believed that the antioxidant abilities could help reduce the severity of Alzheimer’s and Parkinson’s diseases. The hormone, made by the pineal gland in the brain, can only be produced in darkness (Washington University School of Medicine 2012)", make us wonder if we should be taking this whole sleep issue slightly more seriously. 

Here at Pure PR we've put our heads together ( interiors team and beauty team ) to come up with some simple changes we can make to get a better night's sleep (note: we are not medical professionals or experts AT ALL, these are just things we have changed in our routines and found to be useful in getting the elusive 7+hours sleep).

TIP one: Creating the right mood within your bedroom is paramount to a good night sleep. Black out curtains are great for blocking out the bright LED glare of the street lights outside our bedroom windows, plus we have all opted for soft muted tones and delicate fabrics and textures that help make our bedrooms feel like relaxing sanctuaries. Farrow and Ball Dimity paint colour is a particular favourite - it has red based undertones, which makes it a warm neutral and perfect for a bedroom. The VITA EOS light with its goose feathers is also the perfect choice for its soft textures. Our senses determine how we perceive a space so creating a delicately scented room can also enable a good sleep. Lavender is an obvious choice, but vanilla is an unsung hero.  Apparently according to the guys over at Sleep.org, vanilla has been shown to stabilise heart rate. Light the Malin + Goetz Dark Rum candle (it has base notes of vanilla) during your 'getting ready for bed' routine and we guarantee you will feel calmer and more relaxed.

Image Credit: Ideal Home Show Room Sets 2016

Image Credit: Ideal Home Show Room Sets 2016


TIP two (probably the hardest - if you are trying to catch up on missed TV): Leave Netflix and your phone alone. Having any form of technology in your room will keep you alert and that will have the opposite affect of what we are trying to achieve here. Block out the outside world, leave Instagram, Twitter, Facebook and all other distractions alone and opt for a good old fashioned book. Not sure what to read? Stylist have prepared this GREAT list of the most exciting reads for January 2017. If all goes to plan it should take you about a year to read one book, because you will 100% keep falling asleep after you have read a page or two - such is the power of a good book!



Image Credit: Malin + Goetz Dark Rum Candle

Image Credit: Malin + Goetz Dark Rum Candle



Some may say 'job of dreams' is over egging it a little.  We disagree.  If you are a PR and you love beauty, then joining our Beauty + Wellbeing team may just be the best thing that will ever happen to you.

Our team is dynamic, creative and generally awesome and we pride ourselves on being a strong team that put our clients needs first.  The girls say working at Pure is like being part of a family, and we have some really long standing family members that we adore.  We all love beauty, have an insatiable appetite for getting great results and are driven to do it all with a smile.  

If you have proven and impressive PR experience and would like to be considered for a Senior Account Manager or PR Assistant role then as a first step, ditch the CV, write a press release about yourself and send it to us .  Those that show creativity, flair and promised will be invited to the office for interview.

We can't wait to hear from you.



Interior Design Shows - January 2017

Interior Design Shows - January 2017

Our Interiors + Lifestyle team love this time of year.  January 2017 plays host to a number of highly regarded design shows, and they love nothing more than catching the trends early for the year ahead.  From Paris to Berlin, Birmingham to London, there is a show for everyone. The design industry contributes an 'incredible £8.8 million to the UK economy every hour', according to a Design Council report in 2015, which makes these shows invaluable to the natural evolution of the industry.

So what is on and where should you be?

9-13 January: Pars HOMEX 2017 - Mashad, Iran. From household appliances, kitchen accessories to home decorative items, this exhibition has everything you need in this sector under one roof. 

10-13 January: Heimtextil - Frankfurt, Germany. The perfect fair for finding emerging products and textiles.

10-15 January: ISMOB 2017 - Istanbul, Turkey. Showcasing the best of Turkish design. The event attracts an audience from Europe, the Middle East and Asia. 

15-17 January: Top Drawer - Olympia, London. The London hub of suppliers, designers and manufacturers. 

16-22 January: IMM Möbelmesse 2017 - Cologne, Germany. Presenting the trends in furniture and interiors that will shape the industry for this year and next.

19-22 January: IDS 2017 - Toronto, Canada. Bringing together the newest and most innovative Canadian and international designs.

20-24 January: Maison et Objet - Paris, France. International, Inspirational, Essential is the concept for this year's show. Expect a journey (lots of halls with products to view), and plenty of new product discovery.

22-25 January: January Furniture Show 2017 - Birmingham, UK. The biggest furniture trade event in the UK, withover 20,000 key attendees.

27-29 January: Berlin Design Show - Berlin, Germany. Showcasing design classics of the past 120 years. Including furniture, ceramics, fabrics and art.

29-31 January: Northpoint - Edinburgh, Scotland. The new furniture and interiors exhibition for the North of the UK, it covers upholstery, lighting and accessories.







New Clean Beauty Brand KINN

New Clean Beauty Brand KINN

We've got a thing for green, it's what our Purer division is all about, and we are so happy to welcome a new contemporary Clean Beauty™ range, into the Purer fold.  KINN.

Created by mother and daughter duo, Marie Lavabre and Sophie Lavabre-Barrow, KINN is based on familial aromatherapy recipes and provides luxurious certified organic skincare for you, your family and your home.

Blending core essential oils such as Ylang Ylang, Lavender and Tangerine the KINN range will launch this Spring with a selection of a bath and body products along with home cleaning items that allow for a holistic approach to clean living.  

Like us, KINN celebrates the best for your home and yourself, it's a 360 approach to clean living, and we are with them all the way.


Kinn Home



We are so delighted to share the news, that we have just been appointed to handle all media relations and PR in the UK for MOROCCANOIL.  Now please excuse us while we flip out a little here, MOROCCANOIL is a brand we have loved for years, not just because it changed the way people thought about using oils, or because it smells so utterly definable and irresistible but because the products are just so darned good.  


We look forward to sharing news, catwalk trends and hair care launches soon and we'll let you into a secret now, there may be something very exciting happening in body care too.  OK, so it's not so much of a maybe. 

How we're upgrading our 2017

How we're upgrading our 2017

HAPPY NEW YEAR - we're lovers of resolutions, making pledges with the best intentions to herald new habits in the hope of unveiling our better selves. However, rather than throwing them all out there at the same time we prefer to pick up little things throughout the year and develop on these.

Here are a few things from the year gone by that we're upgrading in order to continue doing them, even better in 2017.

Sunday night facials are our idea of the greatest night in, and we are upping the ante with the brand new Goldfaden MD Facial Detox. There's nothing quite like applying this oh so indulgent mask as part of your weekly skin prep. Glass in hand and engrossed in an episode of Catastrophe (Channel's 4s laugh a minute modern comedy) we let this powerhouse combination of natural Camphor Zinc Oxide, and Sulfur do its stuff to clarify and soothe our complexions.  Goodbye breakouts, pimples and clogged pores, Hello clear, fresh, even toned, bright skin.  

We're also adding a little treat to our make up base too, by mixing a couple of drops Malin+Goetz Recovery Treatment Oil into our foundation.

Let us preface this by saying that using this product alone will also work wonders on your skin. And we do, on those nights we bring out the big guns. But we've also discovered how superb it is blended with our current foundation (Jay Manuel if you were wondering). If radiance and dewiness is what you crave with skin being visibly hydrated then give it  a try.  Think dewiness over oiliness, the great thing about Recovery Treatment Oil is that it seemingly sets dry, leaving the slightest hint of a sheen that we've found in no other facial oil before it.

2016 was the year that we upped our supplement game with them becoming an integral part of our daily routine:

  1. 7.30am - Glass of Perricone Superberry to get us revving for the day ahead
  2. 11am - Pop a capsule of Pukka Turmeric to support a general sense of well being
  3. 9pm - Three  Ingenious Beauty Ultimate Collagen+ supplements before bed to work their skin restoring magic

It's a formula we've got down pat and we're pretty happy with the results - who wouldn't want to feel more energised and radiant on a daily basis?


That said, our supplement upgrade for 2017 has its sights set on the addition of Ritual, an exciting new breed of supplement from the US. Consisting of 9 essential ingredients that women are not getting enough of everyday,  each ingredient is pure in its formulation and entirely traceable. Even more unique is the rather clever way in which they've managed to combine the oil and solid ingredients in one.


This year we will be living and working smarter and we're stepping this up by unsubscribing from the emails that distract us and subscribing to those that inspire, such as Phoebe Lovatt's 'The WW Club' , TED to help us learn about things we didn't even know we needed to know but are glad we do, checking in with interiors blogs by Lucy Gough and Geraldine Tan as well as Pressed Juicery's The Chalkboard for wellness and style advice and natural beauty and skincare talk points at The Daily Scrub.