From fashion to interiors, collaborations have been a hot topic for 2016, and they look set to stay for 2017. That combined with the resurgence in popularity of archives and provenance (just take a look at the new Burberry Christmas Campaign – The Tale of Thomas Burberry) the brands of the moment are choosing their collaborations wisely and showing off their heritage and credibility to great effect.
Collaborations with a story such as Sofa Workshop x Flock, where emerging fabric designers have their fabrics upholstered onto Sofa Workshop sofas, footstools and chairs, highlight how British brands are working together to showcase new talent.
Others, such as Andrew Martin x National Gallery, put the customer fully in charge of the design process. The method couldn’t be simpler: choose a preferred painting – whether a Canaletto, Monet or Leonardo – by visiting www.nationalgalleryimages.com, measure the height and width of the wall and send dimensions and the painting reference to Andrew Martin via the online order form at http://www.andrewmartin.co.uk/national-gallery.
Collaborations have even extended to the flooring industry, with Brintons x Timorous Beasties offering a collection of beautifully designed carpets with intricate patterns, all inspired by the natural world. Brintons have one of the largest pattern archives in the world, so this partnership was brought about by a shared passion for pattern.
And the result? Timeless collections that showcase the very best of British design.