The UK government has banned the use of microbeads in beauty products by the end of 2017, following the USA's lead, where they will be outlawed a few months earlier. It was a long time coming and a welcome decision. Polluting the seas and marine life for the sake of beauty is not something responsible brands should be doing.
Just weeks after the announcement was made, The Sunday Times published a feature exposing the hidden truth behind facial wipes, toilet wipes and baby wipes, and discovered that many of them contain plastics too.
The study revealed that billions of wet wipes used for make up removal and babies bottoms are flushed down lavatories, and scientists have found they are polluting rivers, lakes and seas with their tiny plastic fibres.
The annual value of the EU wipes industry is worth £27billion
In an associated feature that appeared in the Sunday Times Style we were delighted to help features journalist Claire Coleman with the story, turning to our client Yes To, the skin and body care line available at Boots, Amazon and Feel Unique as all Yes To facial cleansing wipes are plastic free, compostable and made of 100% plant based cellulose. In this article Claire Coleman cited Yes To at the top of her recommended choices, of the right face wipes to use right now.