Empowerment through beauty is a message that's close to our hearts - it's the inspiration behind our  Pure Beauty key tags

We love nothing more than working with brands who share our vision, one such brand is DAFNI, the creators of the Original Hair Straightening Brush.

Last week DAFNI joined forces with Hestia and Solace Women's Aid, two of the UK's leading charities for women in need, to launch the first in their empowerment through beauty days, created with the belief that beauty can be an emotionally and psychologically transformative tool for women in need.

Setting up beauty rooms at each of the charities respective locations, DAFNI creator Sharon Rabi and a selection of beauty pros from mobile beauty service Miss Beez spent the day treating women to perfect hair with the DAFNI Original brush, manicures and make-up tips  And as special treat each person was given a Dafni brush to keep.

This memorable beauty day marks the first in DAFNI's pledge to continuously strive to provide positive moments for women through shared experiences.  With more to follow in 2017.

Dafni, created by one women, for all women.  

The Pure Team