Our International Women

We are a team of 15 women, working in a female dominated industry.  It's something we are grateful for, being able to work together every day harmoniously, creatively and collaboratively. The Pure women are all unique, we come from different backgrounds, different decades and all bring our own unique points of view to the table.  We've had some great guys on the team over the years too, but right now we are Purely Women and today's the day we appreciate this with women the world over. 

When our co-founder Kelly Marks gave a talk recently at the Career Girl Academy she opened with a very levelling comment.  She said "We are all the same.  We are all human beings, and neither of us is better than another.".  And she's right, we are believers that we are all equal and it's what we do and how we do it that can make a difference.  

We are fortunate that within our remit as PRs we get to tell the stories and help develop the businesses of some of the most amazing women in our industry.  Over the years we've worked with Dale Daxon Bowers, Creative Director at Molton Brown, Katia Beauchamp and Hayley Barna who pioneered the way we discover beauty at Birchbox and Anita Puluczkai and Krisztina van der Boom who introduced London to the highest level of service and style in the blowdry and nail bar arena with DryBy

Right now we have an incredible portfolio of brands many of which are headed by wondrous women that know what the beauty industry needs and are truly delivering something smart and special.  We'd like to take this moment to celebrate Pure's International Women.


Sharon Rabi - founder of DAFNI

When we first met Sharon Rabi we were instantly smitten.  A young woman, with such drive and direction, with such a creative and productive mind, she has transformed the hair styling category with her 'internet breaking' Dafni hair straightening brush.  It's not just the that fact that she was able to engineer the product herself and open up an entirely new global market or that despite many imitators the Dafni continues to defy belief, by actually straightening hair in just a few minutes.  It's simply that we can't live without Sharon's incredible invention, and the Vogue beauty team agree, they tell us that there's one ready for action permanently under their desk.  


Carmen Tal - Co Founder  Moroccanoil 

Moroccanoil co-founder Carmen Tal believes that women are a force of nature, and as far as we are concerned she's up at the front, leading the way. Carmen has worked tirelessly to produce products that inspire women and it is her passion to continue to inspire this confidence.  Carmen was a long way from home when she first experienced the powerful Moroccanoil Treatment and saw how it transformed her hair from dry and damaged to shiny, smooth and manageable.  What began as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand. With Carmen at the helm, Moroccanoil has grown into an iconic beauty brand in less than a decade.



Rita Hazan

Rita Hazan launches her Colour Care line at Selfridges this month

Rita Hazan is equal parts colourist/artist/innovator. A NYC native, Rita is recognised as a pioneer, carving her own niche in a male-dominated beauty field. Known for her eponymous 5th Ave salon Rita’s iconic looks on celebrities such as Beyoncé, Katy Perry, Jennifer Lopez and Jessica Simpson have had a lasting impact on worldwide beauty trends. Rita Hazan's True Colour haircare line was developed purely from a need for women to upkeep their hair colour and cover greys in between salon appointments.  The results are instant and life changing.  Rita is a rockstar of hair colour.  Rita Hazan True Colour Collection launches in Selfridges in the UK later this month and we can't wait.


Lisa Goldfaden + Lauren Wolk - GOLDFADEN MD 

These amazing women are responsible for running the Marketing and Sales at premium clean beauty brand leader Goldfaden MD and they are clean living, personified. Lisa is a self declared "Princess of Natural Skincare” and collectively their knowledge of ingredients, results and the power to deliver incredible skincare results as cleanly as possible are unmatched.  This is beauty that you need to try, and once you do, you'll never go back.  The entire Goldfaden MD team give us the confidence to believe that the future of beauty is green.


Mary Kay Ash - Co Founder Mary Kay

Millions of women the world over have become their own success story and it's all down to one amazing woman's dream; Mary Kay Ash.  A firm believer that life should have balance, with faith first, followed by family and career she helped give women the confidence to have their own careers.  Her guiding principles in business remain at the core of the business today, as the thriving cosmetics company Mary Kay carries on the legacy of Mary Kay Ash – inspiring, enriching and empowering women to do great things. If you want to know more about the woman often referred to as America's Greatest Woman Entrepreneur, you'd do well to check out her inspiring and enlightening books . We were not able to have met Mary Kay Ash in person but the spirit that lives on through the entire team continues to drive us and respect the power that beauty has on women every day. 

Marie Lavabre and Sophie Lavabre-Barrow, founders of KINN

And to complete this power list of incredible women we celebrate the mother and daughter duo behind the start-up lifestyle brand, KINN. Inspired by their combined appreciation of clean beauty, using tried and tested familial recipes the ladies have created a luxurious offering of products for you and your home that is right up our street - a pleasure to experience, approachable, relaxed and humble, very much like the ladies themselves.  It's their tenacious desire to follow their dreams and live within their truths that really resonates with us, something we're proud to be a part of.

The Pure Team