PURE PR POWER UP & RECHARGE SHOWCASE
Last week we hosted our Power Up & Recharge showcase where we unveiled the autumn/winter launches and hero products from our amazing brands.
As industry insiders will know, 'Christmas in July' is when many brands showcase their AW/Christmas collections giving journalists and buyers plenty of time to plan ahead. This year we decided to switch it up and dedicated our showcase to demonstrating the ways you can power up and recharge for the autumn/winter season.
From hair styling with Moroccanoil and lighting from Vita, to lightning bolt manicures with Mary Kay and home fragrance from Soohyang, the fun-filled day saw over 160 press and influencers join us.
Watch our short video below to see what we got up to!