2019 Interiors Trend Report
Trend #1 Black
In a matter of months, Tom Howley has reported a sharp increase in orders of black kitchens, demonstrating a likely upwards trajectory into 2019 and beyond. This is a reflection of the trend for using darker colours in the home, driven by the ubiquity, sophistication and aspirational nature of places like the Soho House clubs. More and more, the way we design our homes is influenced by the breath-taking design schemes seen in some of the world’s leading establishments.
There has been a jump from neutrals to Nightshade amongst Tom Howley clientele, another paint colour exclusive to the brand, and darker than anything it has launched before. Tom Howley is installing kitchens in Nightshade into all new metropolitan showrooms. The new Cambridge is home to a Kavanagh kitchen in the colour, as is the Edinburgh showroom, launching this month.
The trend for dark kitchens is also seen in the popularity of black serve ware and ceramics. Burleigh pottery has recently collaborated with Soho House to create a collection of skews in the brand’s most traditional designs, in their most contemporary iteration.
The iconic Calico and Felicity designs have been interpreted in black by Soho House in an exclusive range. The striking designs are given a contemporary new look, and are available exclusively at Soho Home.
Steven Moore, the Creative Director at the heritage company, is proud to launch Burleigh to the modern demographic with the striking new wares. Of the collection, Moore says, “Blacks clean lines transform country casual into cosmopolitan chic. Bring your dining centre stage. For me, Black is the very essence of what Burleigh does. It’s 160 years of history distilled into a new drama.”
Trend #2 Heritage Prints
“Maximalism is a huge trend and isn’t going anywhere. Each of the fabrics in the new Sofa Workshop X V&A collaboration has a story to tell. The collection is completely archive-inspired, and each fabric was selected for distinct reasons, printed in Cheshire to breathe new life into the timeless designs. For example, the Love Birds fabric, seen on our new Thurloe design, is a Chinoiserie motif, as popular now as it was in the early 20th Century with the recent rise of maximalism. Similarly, the Kaleidoscope fabric was chosen as it echoes the ubiquity of Art Deco silhouettes in the most-sought after homes today.” – Megan Holloway, Marketing Manager, Sofa Workshop.
In full bloom
Sofa Workshop x V&A collaboration wins serious interior points
Trend #3 Home Libraries
“At string we have noticed a strong growth in sales all over Europe over the last 10 years. In part this is to do with the flexibility of our shelving systems and the move towards city living, where rooms are smaller and space is at a premium. The shelf itself doesn’t take up any space, instead it seamlessly fits into any design, showing off books and decorative accessories. String was founded on the basis that people required somewhere to store their books. In fact, Nils Strinning and his wife Kajsa won the Bonniers competition to design a shelf suitable for storing books in 1949. Although the system remains much the same we have widened the family to adapt to different requirements. Our latest addition, the magazine shelf, was created as a result of an increase in demand to show off the front of books, rather than having them stack with their spines on display. The magazine rack means that you can display your favourite architecture book, or recipe book and is as much a display of personality and taste as a piece of art.” Peter Erlandsson, Owner of String.
Colour block books
Introducing the book ‘shelfie’
Trend #4 Maximalism
“Statement, maximalist carpets such as the Timorous Beasties collection have become the key feature for floors challenging traditional conventions through the use of heavily illustrative insects, plants, butterflies and leaves. Using larger scale and the avoidance of symmetry, the gentle meandering sprawl of carpets like the Ruskin Butterfly, with its delicate organic background texture, favours balance through composition to create a completely individual interior. The décor can simply pick out a few key highlights so as not to detract from the stunning floor or make the overall look too visually intense.” – Natalie Littlehales, Consumer Marketing Manager, Brintons, www.brintons.co.uk
Trend #5 70s
“70s throwback is still in full swing. From Candy colours like pinks, powders and quince, to orange , acrylic , Jean Michel Basquiat , lacquered walls , Slade and Purple! For a generation too young to be scarred by the memory of purple flares , the 1970s is charging back into vogue.” – Martin Waller, Founder of Andrew Martin.
Trend #6 Being Environmentally Friendly
“The battle for environmentalism needs to push firmly into interiors. Recycled fabrics and textiles made from recycled plastic, as well as wood and ceramics on the scene.” – Martin Waller, Founder of Andrew Martin.
Trend #7 Sustainability
Urban Collective offers recycled wool throws and cotton bedlinen in soothing, muted shades. Urban Collective specifies 100% eco-friendly materials, which require fewer chemicals, energy and water in their production, while maintaining all the characteristics of luxurious soft furnishings. The brand holds the world’s leading processing standard for textiles, the Global Organic Textile Standard, so you can create a home to suit your style and match your values. Drift off in the finest bamboo and cotton blended bed linen, curl up in recycled wool throws made from saved raw materials, and for the purest night sleep, Urban Collective’s organic cotton bedspreads are available in five different colourways.
“We use organic cotton for our towels, clothing and some of our bedspreads and shams and we always try to combine that with other sustainable values. Organic materials are a great alternative, but it’s not the only thing to take into consideration when trying to be more sustainable. We also use bio-degradable plastics for packing, use shipments with a low carbon footprint and offering a high quality product that can be used for many years after your purchase. It is the combination of those different aspects, and more, that we have to consider when we continuously strive to improve our shopping patterns and search for products and companies that care for our environment.” Karl Lindhe, Brand Director of Urban Collective.
Trend #8 Hotel Bed Linen
“For the last 50 years, quality has been at the heart of everything we do. Every detail has been considered to create a 1200 thread count collection. Luxury is an expression of perfection. When you deserve only the best, nothing else compares. Introducing the Masterson, The world’s most luxurious bed.” – Mark Travers, Head Designer of Sheridan Australia.
Trend #9 Making an extra effort
UMAGE will always be in tune with their Nordic roots but will look to the way we’re living and maintain a strong design led collection. Søren Ravn Christensen, Chief Creative Developer at UMAGE, says 2019 “Is all about colour, pattern and nature but in our Nordic brand style. UMAGE’s view on sustainability in design is to go for better more sustainable materials. We look closely at transportation and by creating flat packed furniture we are reducing waste. We try to be as environmental friendly as possible but staying affordable – we’re learning and improving – we’re environmental but not extreme.”
Danish design always thinks about the end user – the function – to be timeless – simple strong lines – quality materials.