The AMARA Awards Buzz

With nearly 50,000 votes cast, the 2018 AMARA Interior Blog Awards were already tipped to be the biggest and best yet, and we weren’t disappointed.

Held just a stones throw away from Pure HQ at One Marylebone we were guided by the soft glow of the lanterns lining the entrance to the champagne drinks reception.



AMARA Founder Sam Hood celebrating the awards with guests

Renowned for stocking some of the industry’s best brands, AMARA provided champagne in colourful Pols Potten cutting champagne glasses The nominees and guests were also treated to canapes from One Dining.

As a team we look forward to this event every year, not least because our client, Sofa Workshop, has been the headline sponsor for the last two years. As we took our seats on the very comfortable Lady May Sofa we prepared ourselves for over an hours’ worth of pure design inspiration, and it came in abundance. The blogging talent, not only in the UK, but internationally in the US (both represented in their own categories for the first time this year) was awe-inspiring – you can view a full list of the winners here but we were over the moon to see The Frugality’s Alex receive two awards, one for ‘best interior lifestyle blog’ and the other for ‘bloggers choice’.

We can’t wait to see what the 2019 Awards season brings!

The Pure Team