Pure Interiors do the London Design Festival

September marked the most exciting event of the year for our industry, the London Design Festival. And we were lucky to be part of it, not just as visitors but as exhibitors. At Stand C14 in Doon Street at Design Junction we created a ‘pop up’ office for a three day stint. We were in good company with the other exhibitors; jewellery, pottery, iPhone cases and chargers, lighting, stationary, umbrellas and another of our clients, String.

Eco chic

A cosy organic towel, anyone?

The space allowed our team to talk about what we do, our clients and our knowledge of the industry we love so much. One of the big reasons we were attending was to represent our new client, Urban Collective. A premium eco-friendly brand offering products made of bamboo, recycled wool and organic cotton with bio-degradable packaging, the timing couldn’t be better for the brand. Bedding, towels, throws, cushions and even fashion, Urban Collective brings designers from all corners of the world into its design process, incorporating different cultures and stories into its eco offering. And it really caught the eye of the public, press and trade, proving there are very exciting times ahead…



While the crowd sipped on G&T’s from Berkeley Square Gin, Urban Collective’s brand director Karl Lindhe spoke about the brand’s story and sustainability.

The Pure Team