Major spotlight on String

With coverage in Elle Decor, The Times Bricks & Mortar and The Times Online in the last few weeks alone, it's fair to say that String shelf is the buzz home decor brand of the moment.

Established in 1949, the Swedish brand was revived in 2005 by businessman Peter Erlandsson and his business partner who transformed the turnover from £80,000 to £20 million in 2017. Not bad for a shelf with a price range that starts from £43. 

Practical, flatpack yet very easy to assemble, so simple yet so chic. Whether displaying stationery in your office, glassware in your kitchen or your beloved beauty products in your bathroom, they make art of everyday belongings. In that effortless Scandi way. 

Bloggers, influencers and online shops are fast-becoming devotees, with The Times featuring the founder of online maternity shop Scandiborn in their Bricks & Mortar article. They've seen a recent increase in orders, for use in children's bedrooms. How genius that Shelfie works in every room of the home, for any age and both sexes.

As seen in Elle Decor

As seen in Elle Decor

Times Online.JPG

As seen in...

The Times Online

The Pure Team