Medik8's lab visit, with an army of elite press.
Team Pure headed off to London's Elstree Street yesterday to Medik8's super-laboratory for the grand unveiling of their exciting new look and two new launches; Crystal Retinal and r-Retinoate Rejuvenating Eye System. That's about as much information as we can give away right now - it's that top secret!
Medik8's Founder Elliot Isaacs and Formulation & Development Director Daniel Isaacs were both on hand for expert Q&A. The press, including vlogger Ruth Crilly and Cosmopolitan Magazine's Inge van Lotringen, were all ears as Medik8 are the authority on vitamin A which is a buzzword in skincare right now - prompting informative articles and posts on social media left, right and center.
All attendees were given personalised lab coats, bottles and raw materials to mix their own retinol serum - the ultimate in bespoke beauty! Here are some behind the scenes shots.
looking chic in their lab coats
Beauty Editor Lucy Parts loving her bespoke retinol bottle
Time to mix
Freelance editor, writer and consultant Beatrice Aidin making her own retinol serum
Writer Edwina Ings Chambers getting creative in the lab
A Model Recommends' Ruth Crilly "I made my own retinol serum!"