SPOTLIGHT ON...

Medik8's lab visit, with an army of elite press.  

Team Pure headed off to London's Elstree Street yesterday to Medik8's super-laboratory for the grand unveiling of their exciting new look and two new launches; Crystal Retinal and r-Retinoate Rejuvenating Eye System. That's about as much information as we can give away right now - it's that top secret!

Medik8's Founder Elliot Isaacs and Formulation & Development Director Daniel Isaacs were both on hand for expert Q&A. The press, including vlogger Ruth Crilly and Cosmopolitan Magazine's Inge van Lotringen, were all ears as Medik8 are the authority on vitamin A which is a buzzword in skincare right now - prompting informative articles and posts on social media left, right and center. 

All attendees were given personalised lab coats, bottles and raw materials to mix their own retinol serum - the ultimate in bespoke beauty! Here are some behind the scenes shots. 

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VIP press

looking chic in their lab coats

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Stylist's

Beauty Editor Lucy Parts loving her bespoke retinol bottle 

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Time to mix

Freelance editor, writer and consultant Beatrice Aidin making her own  retinol serum

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Happy press

Writer Edwina Ings Chambers getting creative in the lab 

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VIP Vlogger

A Model Recommends' Ruth Crilly "I made my own retinol serum!"