My Shelfie : @cococoldn

Welcome to Pure’s ‘shelfie’ series.

Coco with her favourite beauty picks

Coco with her favourite beauty picks

We have the best in beauty and the best in interiors, so it makes perfect sense we invite our industry friends to take a supermarket sweep of our showroom, select their favorite products from our clients' collections and display them on the iconic String Pocket Shelf (available at Skandium).

We've been watching @Cococoldn for some time now.  She used to be a beauty editor and when her social following took off she switched up to full time influencer.  Whilst this may be enough for some, Coco wanted more and is now entrepreneur about to launch CO2 clothing collection.   We are first in line, and can't wait. 

Take a look at @cococoldn 's #PureBeauty shelfie…

Perricone M.D. Super Greens I try and eat healthily but I’m always travelling which can make it hard. I always keep these sachets in my handbag and drink them on the go, wherever I am in the world. They’ve got kale, spinach and vitamins C, A and B7 in and taste incredible. All you need to do is mix with water, genius.

Super Facialist Vitamin C+ Skin Renew Cleansing Oil & Vitamin C+ Glow Boost Skin Serum I love the feel of this cleanser. It glides over skin and removes dirt, grime and make-up. I double cleanse before bed and then follow with the serum for bright skin come morning. You can layer it under your moisturiser if your skin needs an extra hit of hydration.

Mary Kay Timewise Day Solution SPF 30 SPF is essential and I wear this everyday under my base, or on its own if I’m having a 'no make-up' kind of day. It blends beautifully and doesn’t leave a white, chalky residue behind. A top Coco tip - always take SPF down onto your neck and décolletage.

I love matte lipsticks and e.l.f. Cosmetics Matte Lipstick in Praline is such a sexy colour!
— @cococoldn
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e.l.f. Cosmetics Poreless and Mineral Infused Primers I rotate between these two primers, depending on how my skin is. They both create the perfect canvas and I sometimes wear them on their own, for a healthy glow.

Perricone M.D. H2 Elemental Energy Firming Foam Mask This is so fun to use! You apply it as a clear gel and it transforms into foam. Leave it on for up to 10 minutes for really hydrated, healthy-looking skin. I use this weekly when I have a night in of pampering.

e.l.f. Cosmetics Beauty Shield Massaging Overnight Recovery Cream This is fun to use when you’re chilling in front of the TV. Massage the roller applicator over your skin to treat it to loads of antioxidants, like carrot seed oil. 

Goldfaden MD Facial Detox & Bright Eyes I hit this up when my skin needs a deep clean, usually after travelling or a long day shooting in the city. It leaves it looking and feeling like I’ve just had a facial. The eye cream is an absolute must-have and prevents lack of sleep taking its toll.

KINN BEAUTY Body Oil and Body Wash These are organic and smell amazing! They treat my skin and my mood.

DAFNI Go If I need smooth, silky hair in a rush I always use this. Plus this is a travel version so it takes up less space in my case.

e.l.f. Cosmetics Metallic Lip Crayon This takes my look from day to night.

e.l.f. Cosmetics Flawless Foundation This is oil-free and leaves my skin with a radiant finish

e.l.f. Cosmetics Mad for Matte Eyeshadow Palette 10 matte shadows in one palette. I love that it features every colour, from nude to bright blue. So many different eye looks in one.

BeGlow Tia I just love this gadget! I use it with my cleanser at night to ensure I have removed every last trace of make-up and dirt. I love that there’s two different speed settings.


Top tool

BeGlow has just landed at and is the skin-boosting gadget of the moment.

Moroccanoil Repair Shampoo & Conditioner My hair is so long right now, so I need products that hydrate without weighing it down. And these do just that! 

Moroccanoil Treatment I apply this to my hair when it’s damp - just to the ends before drying. It’s so good!

Malin & Goetz Otto Candle This candle makes my apartment smell incredible, like a bouquet of flowers. And I always take the travel size in my case to remind me of home when I'm overseas.

Rita Hazan True Color Ultimate Shine Gloss in Clear & Triple Threat Split End Remedy I’ve only recently discovered this brand and I’m obsessed. I love that the gloss only takes three minutes to develop but leaves my hair so shiny. The Remedy is a miracle worker at delaying my next trim and seals, repairs and protects. All in one.

Keep your eyes peeled for Coco’s @Co2LDN line which is landing soon!

Image courtesy of @cococoldn

The Pure Team