My Shelfie : @the_colour_file

We have the best in beauty and the best in interiors, so it makes perfect sense we invite our industry friends to take a supermarket sweep of our showroom, select their favorite products from our clients’ collections and display them on the iconic String Pocket Shelf (available at Skandium).

Award-winning journalist who has written for You Magazine, the Guardian, Glamour, Psychologies columnist, mother and self-confessed lover of colour, Martha Roberts is the founder of The Colour File blog. A labour of love, Martha describes her blog as ‘a space for me to wax lyrical about colour in the form of daily colour stories’. With her colour-themed and beautifully styled shelves (we are literally begging her to come into our homes) capturing not only our attention but that of book publishers, we invited Martha into our showroom to work her rainbow-hued magic. Her hotly-anticipated book launches on 12th July (published by Octopus) and is bursting with page upon page of rainbow brights - it’s the best mood-boosting book we’ve ever flicked through…

Take a look at @thecolourfile #PureBeauty shelfie…


“It was when I was using KINN Living Organic Body Wash and Body Lotion, with their white and pastel packaging, that I got the idea for a pastels beauty shelfie. I’ve been an avid fan of pastels and faded colours even since working in an Indian orphanage when I was 18 and my clothes faded on the washing line in the baking sunshine to a paler but infinitely more beautiful version of themselves. There’s something understated about pastels and when you have them ‘en masse’, like in this shelfie, they exude a quiet but powerful confidence. I loved working with the pinks (including the curvy-bottled Mary Kay TimeWise Day Solution SPF 30 and Intense Moisturizing Cream) and lilacs (Mary Kay Oil-Free Hydrating Gel and Chase A Rainbow Fragrance Mist) to create what I feel is a romantic and feminine shelf display. The pastel coloured bottles in these ranges work brilliantly with the romantic washed-out colours of the sea urchins, coral nuggets, smooth pink pebbles and vintage pastel-coloured books in my personal styling collection. I have lots of pastel coloured products in my own collection, not least because they go beautifully in my millennial pink tiled bathroom. It’s important that products work but for me it’s just as important that they look good on a shelf, too!”

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“Anyone who’s read my blog, The Colour File, will know that brown and I aren’t the best of friends! However, I have this ‘thing’ about brown when it’s teamed with blue, especially electric blue or cerulean blue. Brown and blue are like the couple about whom people say ‘I give it a year...’, only for them to prove their critics wrong and stay together forever in wedded bliss! It’s their colour differentness that makes these colour outliers sing so beautifully together. The frosted brown Perricone MD bottles along with the Cold Plasma range, as well as the Malin + Goetz Dark Rum Candle, are what gave me the idea for this blue and brown beauty shelfie, teaming the products with blue books and vintage finds that I have in my own personal styling collection. Other blue products that add to the sophisticated masculine-yet-feminine look include baby blue e.l.f. Hydrating Face Primer and deliciously turquoise Moroccanoil Mending Infusion, as well as cool blue Super Facialist Overnight Skin Recovery Cream and Hyaluronic Acid Firming Lift & Smooth Eye Cream SPF 30 and Rita Hazan Touch-Up Stick. Layer upon layer of blue and brown - delicious! Personally, I could look at this shelfie combination all day.”

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“I recently read that yellow is the colour that people are most afraid to wear (apparently they worry what their friends will think). Although I understand this anxiety - it is a pretty ‘out there’ colour - I love seeing it all over the place in interiors and fashion right now. I particularly love it when it’s teamed with green and pink. On a colour level this is my ‘perfect team’. The starting point for this yellow, green and pink shelfie was the daffodils I saw as I walked into the Pure Public Relations office, as well as a tube of spring green Super Facialist Purify & Refresh Facial Scrub and candy pink box of Malin + Goetz Otto Votive Candle. When I clocked these I knew this combination just HAD to happen! Pink and green beauty shelfies are soft and romantic as well as being young and vibrant (especially if you're using spring green and hot pink). Yellow touches throughout add a confident, contemporary edge to the whole thing. If you’re trying to say ‘I'm accomplished but fun-loving’ through your beauty shelfie, this is definitely one way to do it. The yellow also offers up the perfect opportunity to play with this ‘scary’ colour and to slowly introduce it into your life without a major commitment like painting a wall.” 

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Shelfie by Martha Roberts is available to pre-order on Amazon

The Pure Team