Pure Supports #PlasticFreeJuly

While we are the first to admit to being obsessed with all things beauty and genuinely don't react well to running out of our favourite products, we are also very aware of the harm packaging is having on the environment (thanks to David Attenborough). And just as the name of our agency suggests, we care and we are conscious. 

According to Plastic Oceans, we are now producing nearly 300 million tons of plastic every year, half of which is for single use. More than 8 million tons of plastic is dumped into our oceans every year. Frightening stats, we are sure you'll agree. 

While it can feel like a mind-field trying to wade through the plastics and make the right choices, there are small changes you can make to your routine and shopping to start making a difference. 



Pure's Eco-Friendly Edit...


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Zero Beads 

Goldfaden MD chose not to use microbeads in their iconic Doctors Scrub - they use ruby crystals instead 

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Plastic Free Zone

Perricone MD opt for chic glass packaging over plastic 


Ahead of the curve

In 2018, Medik8 removed all plastic inserts from their packaging, replacing them with recycled card saving over 3 tonnes of plastic every year

The Pure Team