Pure Talks to Photographer Thomas Baker
Thomas Baker is a London-based photographer specialising in still life and interiors. Tom grew up in Cornwall and studied at Falmouth College of Art. He graduated from Bath Spa University with a BA Hons in Fine Art and later went on to complete a Masters in Fine Art & Photography at Central St Martins. With more than a decade's commercial experience Tom's clients span over fashion, beauty, retail, interiors and technology, including Adidas, John Lewis, The White Company, Samsung, Cire Trudon and notonthehighstreet.com. On a rare moment when he wasn't on set and behind the lens, we were lucky enough to have a catch up with Tom. Here's what he had to say...
You specialise in still life and interiors, but what’s your USP?
I’ve been shooting for over a decade so bring lots of experience to client briefs – drawing on my background in fine art, combined with strong technical skills, creativity and flexibility on shoots. I’d say the thing that I’m particularly known for is my lighting. Lighting is such a key part of the story you’re trying to create in an image. I love how it triggers emotions by conveying a certain mood – adding drama, intrigue, freshness, at times something quite magical. Through understanding how to manipulate light, I’m able to bring out textures, colours, line and form – and getting this right is essential to showing off products ‘in their best light’.
Why is photography so important to brands?
Photography can make or break a marketing campaign. Good photography brings a brand story to life and elicits an emotional response – it can be a powerful tool in getting your customers to feel the way you want them to about your brand. Equally, bad photography will have the opposite effect.
It’s also often the first thing people see of a brand so you really need it to communicate the right message. In the age of Instagram and Pinterest, it feels more important than ever for brands to have great images that stand out from the crowd.
Which image are you most proud of?
"It’s always nice to work with beautiful objects and hopefully create images which are equally beautiful."
Who would be your dream client?
This is a hard one! I’d love to do something for The Conran Shop because they stock so many iconic designers and stylish contemporary pieces. I also loved Selfridges’ recent ‘Radical Luxury’ ad campaign; it would be pretty cool to work on something like that in a still life/interiors context.
Directed/shot by Norbert Schoerner
Tell us something we don’t know about you…
I’m obsessed with fishing and free-diving, and can hold my breath for more than four minutes. My real dream client would be located by the sea.
Tom with his son Aldous