Pure welcomes Urban Collective to its interiors + design portfolio
Urban Collective is a new, premium homewares brand, from the Lexington Company stable. It specifies 100% eco-friendly materials, which require fewer chemicals, energy and water in their production, while maintaining all the characteristics of luxurious soft furnishings. The brand holds the world’s leading processing standard for textiles, the Global Organic Textile Standard, so you can create a home to suit your style and match your values. The brand ethos is more than just using organic or recycled materials such as bamboo, recycled wool and organic cotton, for its bedding, cushions and throws.
Urban Collective’s understated beauty makes its wares ideal for urban professionals who prize design with a sustainable core. Its vision is to open the people’s eyes to eco-design, looking beyond the latest trends and thinking more broadly about our collective impact on the world.
Urban Collective sees the value in bringing designers from all corners of the world into its design process, incorporating different cultures and stories into its eco offering, and acting as a global platform to showcase young designers’ innovative work and philosophies.
Available exclusively at Harvey Nichols online www.harveynichols.com