NEWS JUST IN! e.l.f. Cosmetics lands at Boots

One lust-worthy cosmetic brand.

One iconic British high-street beauty destination.

We are very excited to announce the dream partnership between e.l.f. Cosmetics - currently causing an Instagram storm – and Boots, the UK’s retail giant. e.l.f. Cosmetics has launched into 58 stores nationwide and online. So, what are you waiting for? Fill your baskets!


The Big Reveal

Content Creator @lifeofablueberry/ made the big announcement on Instagram

Introducing the best-sellers that you NEED in your life…

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In Your Prime

e.l.f. Cosmetics currently sell a Primer every 6 seconds!

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Peep Show

The iconic Rose Gold Palette creates endless eye looks.


Fun & ResultsDriven

Watch the magic here

Let us know your favourite e.l.f. Cosmetics products via our Twitter

The Pure Team