THE DOT COM BOOM
HQhair.com were beauty etailer pioneers and signed Pure to work with them. Arcadia Group's Rubshoulders, and the Alex Ferugson backed Toptable were soon to follow
Simon Fuller's 19 Entertainment signed Pure to look after the press and PR for POP 2000, at the NEC with all of the biggest names in pop music
Co founders Cara + Kelly set up Pure Public Relations. With two computers, a rented office in Fitzrovia, W1 and a borrowed table. They hosted and won their first business pitch on day one, and the second, the following day.
STARTING OUR FAMILY
The team doubled, with two new recruits
PLEASE DO NOT SWEAR
Pure was asked to pitch for the second series of Big Brother and a CSR project for SKY TV
THE CELEB YEARS
The long standing contract with new to market SAS + Company gave the Pure team an incredible opportunity to organise fragrance launches for One Direction, Kim Kardashian, Rihanna, Paris Hilton and Jay Z to name a few
LET'S GET DIGITAL
Pure started to support clients’ social media channels, creating content, driving engagement and leading digital and social communications
A personal passion for our planet prompted Purer, focusing on cleaner, greener brands that give back and do good
EMBRACING SOCIAL MEDIA
It was the early days of bloggers, and social media and Pure were early adopters. We were the first agency to host a co branded event for media who shared content outside the print world
THE BEST OF BRITISH + BEAUTY DISTRIBUTORS
British carpet manufacturers Brintons chose Pure to represent them, a relationship that continues to this day and has included a party at Buckingham Palace and a deconstructed house at London Design Festival
Birchbox chose Pure to launch them in the UK market and to work together for their inaugural year; which included branded taxis, a beauty discovery tour of London and great multi platform coverage
2006 - 2007
BUILDING OUR BASE
A major highlight of this period was Molton Brown signing Pure to work with them to strengthen their retail and travel business awareness and sales
HITTING THE HIGH STREET
French Connection enlisted Pure to work on their new indulgent beauty collection at Boots. FCUK Pure and Polished helped to solidify the brand name in the beauty sphere
DOGS, BLOWDRIES, NAIL ART + HOME SHOPPING
Dogs Trust engaged Pure to reinforce their 'A Dog Is For Life...' Christmas campaign.
Pure signed Dry By, the pioneering hair and nail salon that set the standard in beauty services.
Having worked with many leading retailers, including Holland + Barrett and Planet Organic, now Pure looked beyond the high street and into our living rooms. This is when Pure began their two year content creation partnership with QVC Beauty
Andrew Martin, long term leaders in British design bring in Pure to manage the Andrew Martin International Interior Designer of The Year Awards and help elevate the brand position through strategic features and media placement
Pure celebrates the 20th anniversary and has a refresh, with a new website and company branding.
The Packaging Promise launches, with a mission to reduce waste packaging in PR mailers. An initiative to bring the PR industry together whilst helping the planet
SKILL SET GROWTH
Pure launches the in house digital and design team, driving influencer marketing and brand creative work
Pure exhibited at Design Junction and began a relationship working with Urban Collective as retail agents