Chelsea Flower Show: How to place brands at the centre of meaningful outdoor design conversations
- 14 hours ago
- 2 min read
Every May, the RHS Chelsea Flower Show becomes the global stage for the very best in horticulture, outdoor living, and garden design. Often described as the “haute couture” of gardening, the event has shaped trends and inspired the industry since 1913 – bringing together world-renowned designers, innovative brands, and thousands of influential visitors and press.
For interiors and lifestyle brands, having a presence at Chelsea Flower Show can be transformative. But with exhibition spaces and bespoke stands often requiring significant investment, many brands can feel locked out of the conversation.
That’s where strategic PR partnerships come in. At PuRe, we work closely with our clients to identify creative collaboration opportunities that place them directly within the event narrative – ensuring visibility, relevance, and meaningful press opportunities, without the need for six-figure budgets.
This year, PuRe client Swedish outdoor furniture brand Grythyttan Stålmöbler will showcase its latest launches alongside wood-fired oven makers Cheeky Charlie, outdoor sculpture brand Bull & Stein, and decorative glass artist Emma Britton, bringing timeless Scandinavian design to life through beautifully curated alfresco settings.
Elsewhere, fellow PuRe client Everhot – the Cotswolds-based range cooker brand – is also collaborating with Emma Britton on a striking outdoor kitchen display that blends British craftsmanship, vibrant colour, and elevated outdoor entertaining.
These collaborations are carefully curated to align brands with complementary partners and wider industry trends – from outdoor kitchens and entertaining to sustainable, design-led living. More importantly, they create compelling stories for journalists, stylists, and content creators attending the show.
By securing these partnerships and amplifying them through targeted press outreach and social media content, we position our clients at the forefront of outdoor design conversations during one of the most high-profile moments in the interiors and lifestyle calendar.
It’s proof that brands don’t always need large-scale activations or headline sponsorships to make an impact at prestigious events. With the right partnerships, strategic storytelling, and PR support, even a subtle presence can generate significant visibility – and ensure your brand is part of the conversation where it matters most.
