As Brand Communications professionals, we’re constantly tasked with staying ahead of the curve. Now, just past the halfway point of 2024, we’ve commissioned a report of key noteworthy trends to watch as 2025 approaches.
Discover the PuRe PR Interior Trend Report – which unveils the latest aesthetics, colours, materials, and movements that will soon come to define our homes.
TREND NO.1: TANSFORMATIVE TEAL
When searching for inspiration for colour schemes on Pinterest, teal is undoubtedly the colour on everyone’s lips. A bold hue with calming and restorative properties. This sophisticated shade, from vibrant cyan to deep oceanic blue, blends beautifully with a variety of colours and design features, making it suitable for both contemporary and traditional settings and complementing a range of moods and styles.
Teal’s adaptability and seasonal versatility makes it a favourite among interior designers and homeowners for longevity. Alexander Shepel, Founder of SHEPEL’, is very fond of the colour, saying "I love to use deep teal blues in my design projects. This colour reminds me of the deep calm sea. It helps to unwind, gives peace and tranquillity.’’ Whether seeking a Mediterranean scheme or a cosy oasis, teal’s depth and vibrancy makes it a truly standout feature.
In kitchens, teal offers a fresh and vibrant alternative to classic blue, infusing the space with a lively yet sophisticated charm. Pairing teal with other colours elevates it further. Pink balances greenish-blue teals beautifully, while accessories like throws, cushions, and
lampshades can subtly introduce teal into neutral spaces. For a playful twist, paint the inside of a cabinet or pantry
in teal for an unexpected colour pop. For a contemporary look use it on skirting, doors, or window shutters.
‘‘There’s a timelessness to teal. Unlike some other colours, teal will never tire or
date. It’s just not one to fall in and out of fashion. Rather, it’s perennially there, whether we’re talking clothes or interiors. When not wearing bolder colours myself, I tend to wear a teal blue, as it feels classic and failsafe and can be kinder and chicer than black. ‘’ - MATTHEW WILLIAMSON, INTERIOR DESIGNER
TREND NO.2: ROMANTIC MAXIMALISM
In 2024, interior design is embracing romance and flamboyance, drawing inspiration from the Regency eras thanks to the global Netflix phenomenon Bridgerton. This trend, dubbed Romantic Maximalism, infuses modern and neutral interiors with the opulence and grandeur of these historical periods. The trend also incorporates bold, maximalist decorative touches which can be utilised in many design styles. There is a separation from neutrals and minimalism towards vibrant, individualised interiors. This style is characterised by textured walls, daring colour schemes, and playful, retro-inspired features. Shades from the 1970s, such as avocado green, juicy orange, and mustard yellow, serve as dynamic backdrops for other schemes. 3daysofdesign highlighted this shift with a bold display of colours, breaking away from expected neutrals.
The resurgence of carpets plays a pivotal role in this trend, adding warmth, colour, and texture to our living spaces. Carpets, dating back to 5000 BC, are making a strong comeback, celebrated for their luxurious feel and practical benefits, such as improved acoustics and energy efficiency. This trend also embraces soft, luxurious elements like ruffles, frills, silks, and golds, reminiscent of the couture fashion shows of January 2024, where designers like John Galliano showcased curves and billowing shapes.
At its core, Romantic Maximalism is about personal identity and creating spaces that resonate on an individual level. This trend has influenced hospitality and public installations, where lacquer accents and escapist, rebellious energy prevail.
TREND NO.3: STONE FRUIT CHIC
The Pantone Colour Institute has selected ‘Peach Fuzz’ as their definitive shade for 2024, meaning the direction of many interiors is set to be varying shades of peach – ‘stone fruit chic’ if you like. There is a strong favour towards terracotta tones in the design world at the moment, most prevalent at Milan Design Week 2024 which predicts trends for forthcoming years, to provide a greater focus on natural elements and their power to make a space feel instantly warm and inviting
Whilst pink-toned and pastel variations are popular for the addition of playful elements in the home they can also be used as neutrals. Darker peach shades work beautifully in quiet spaces of the home. Interior designers will mix and match both for a contemporary, layered look. Carpets in various shades of gold, orange and peach are also set to make a return. These are warm and cosy shades that are easy to live with. Think plums and varying shades of orange. Glowing golden yellows of perfectly ripe fruits in the sunshine. Evoking warmth and pleasantries for summer, adding a playfulness to the design process.
“With peach, aquamarine, burnt orange, mustard, and mossy hues making a resurgence, enhance this colourful look with a concrete-look worktop. A warm grey base, flushed with rugged patinas brings an industrial sleekness that modernises a vibrant, retro palette for a timeless look.” - MOR KRISHER, HEAD OF DESIGN, CAESARSTONE
TREND NO.4: WESTERN GOTHIC
The Pinterest Predicts 2024 Report notes that searches for 'Western gothic' (inspired by a combination of American ranch life and historic stately homes) increased by 145 per cent, ‘Western bedding ideas’ by 310 per cent and ‘Western mirror’ by 125 per cent. In homes, this will translate to dark fringing, well loved leather fabrics, cowhide prints, darker paints and deeper, edgy accents. Plus, Pinterest reports that searches for 'Vintage Americana' have increased by 145 per cent and 'Country room ideas' by 125 per cent. Accent rooms with vintage pieces, line walls with wood panels and making the most of black or brown to embrace dark elements for a play on gothic chic, Navajo fabrics, cow hide rugs against antiques and inherited pieces add fun elements whilst taking advantage of elements from a darker world unknown to us.
“Leather is the designer's standby. It provides the essential ingredient for defining a style. From battered vintage to sleek Italian modernism, from country cottage to Manhattan penthouse, leather is the ultimate signifier. But that does not mean you should fill a whole room with leather. All you need is a sofa or chair, to define the style of a space. Using original time-honoured techniques – hand craftsmanship, hand carving, traditional joinery and unique hand finishing processes.’’ - MARTIN WALLER, ANDREW MARTIN, FOUNDER
TREND NO.5: FUTURISTIC CHROME + BLUE AURA METALLICS
Nineties trends have a tendency of making big comebacks in the millennial world. A futuristic take on reflective silvers and glass complemented by soft blues, pale blue velvets, and quilted bedding paired with spacey metallics have increased in Google searches by over 55 per cent in the last year. On Instagram the hashtag #Chrome has been used over 4 million times.
Chrome’s effervescence brings a sleek edge to homes in the form of metal, steel, or silver worktops, and will work well alongside existing creamy pastels and neutral interiors. For those on a budget, start smaller with a chrome vase or door handle. Google searches for 'aluminum furniture' have increased by 45 per cent and 'aluminum door design inspiration' by 70 per cent. Metallics are taking over the fashion world too, with Summer 2024 seeing these fabrics shine at Roksanda, Schiaparelli and many other design houses.
“2024/25 will see the rise of metallics in design. From aluminium to chrome, metallics bring a subtle pop of colour and make your interiors shine. Moving into 2024, our interiors are becoming an expression of our personalities. Why not have fun with a design scheme and bring in colours, materials and shapes to reflect this. Our Museum Collection, design in collaboration with TAF Studio, is coated with fine textured aluminium that promise to bring a touch of Scandinavian style to any home.”
TREND NO.6: CRAFTSMANSHIP + HIGH DESIGN
The trend of prioritising craftsmanship and high design in home interiors is gaining significant momentum, reflecting a shift towards more thoughtful and sustainable living. Google Trends have shown a 30 per cent increase in searches related to "handmade furniture" over the past year. Investing in well-crafted, high-design pieces ensures longevity and durability, creating comfortable and reliable living spaces. High design elements elevate the home’s aesthetic appeal, acting as focal points that enhance the overall ambiance of a home.
This trend is all about championing heritage, quality, aesthetics, and sustainability, providing homes with unique character and making them feel truly one-of-a-kind. Brands across the industry are recognising the value of skilled craftsmanship and are committed to creating products with intrinsic value that stand the test of time. From handmade glassware to bespoke furniture, these high-quality, meticulously crafted items encourage a "buy less, buy better" mindset, promoting sustainability and reducing waste.
As consumers increasingly seek products that resonate with their individual tastes and values, the focus on craftsmanship and high design ensures that every piece not only contributes to a beautiful home but also enriches the lives of its occupants. This trend underscores the importance of investing in enduring and meaningful furnishings, transforming homes into sanctuaries of style and substance.
TREND NO.7: THE CABINET RESHUFFLE
Kitchens are undoubtedly the hub of the home. Now extra care is taken to elevate their typical marriage of form and function, leading to the creation of ancillary rooms such as walk-in pantries, utility and laundry rooms, and elements such as coffee stations, gadget galleries and pet dens. All thanks to Boomers and Gen X homeowners driving Pinterest searches for bespoke ‘cafecore coffee corners’. Social has also seen millions of coffee related hashtags for #coffeestationdécor and #coffeestationathome.
A further elevation of the kitchen space sees big slab splashbacks matching kitchen worktops, creating a seamless and cohesive look. A great design trick to make smaller kitchens appear larger.
“Stone backsplashes are a rising trend in kitchen design. Aesthetically, the backsplash should complement the overall kitchen design, coordinating with elements such as the cabinetry and worktops. Matching your backsplash to your worktop will immediately create a more continuous and sophisticated
look.” - JONATHAN STANLEY, VP OF MARKETING AT CAESARSTONE
TREND NO.8: RAW + UNPLUGGED
This 2024 trend is all about an organic touch with raw textures such as concrete, stone and marble, rattan, and cork. Natural elements in interiors are big. Think limewash paint, textural finishes, rattan lighting and cork floors. Homes that feel eco-friendly, with sustainably sourced materials are increasingly important. For luxury marble, granite and onyx are on the up as is aged oak. Combining elegance with earthy tones is a key look for this year. It all about harmonising with the natural world, but from the comfort of your own space. Investing in luxury materials will reap rewards in the future as home interiors will be seen as less disposable and more desirable. In 2023 first-time buyers accounted for a record 28% of transactions across the UK and this is an opportunity for brands to encourage these new homeowners to invest in quality materials that will last them during their many home owning years. (Hamptons)
“We are seeing a shift to more grounded, earthy tones as well as more natural materials and we believe this will continue into 2024. We have reflected this trend by expanding our rattan collection, adding in linen fabrics and combining them with earthy coloured marble or chocolatey dyed concrete. Moving into next year our palette will carry this further with the introduction of a warmer bronze metal finish to our collections.” - NIKI WRIGHT AND SCARLETT HAMPTON, CO-FOUNDERS OF LIGHTS& LAMPS
TREND NO.9: NEXT GENERATION NOW
As Gen Z and Millennial homeowners shape the future of interior design, several key trends emerge that cater to their unique preferences and values. Mixing historical generations their way, casual maximalism with individual style and a healthy splash of colour and pattern take centre stage.
These trends range from sustainability, personalisation, and technological integration. These generations favour eco-friendly materials and practices, driving demand for sustainable products and energy-efficient solutions. Persona
lisation is also crucial, with a preference for bespoke and unique items that reflect individual style and values. Additionally, smart home technology is significant, as younger homeowners seek to incorporate the latest gadgets and systems for convenience, security, and energy management.
‘Next Generation Now’ highlights a shift towards more conscious, customised, and connected living spaces. Take a look at DIY Home Home Decor trends on TikTok to be inspired by the next generation of interiors.
TREND NO.10: INSIDE OUTSIDE
A notable trend in home design is the ‘inside out’ movement, wherein outdoor kitchens and living spaces become extensions of the home. This trend embraces the integration of indoor comforts with outdoor environments, promoting year-round outdoor living and added value to the home. It is expected that homes with outdoor living spaces can potentially see an ROI between one hundred and two hundred percent.
Designers achieve this by incorporating durable yet stylish materials that withstand outdoor elements while maintaining a homely atmosphere. For instance, outdoor kitchens often feature high-quality stainless steel appliances, porcelain countertops, and weather-resistant cabinetry, mirroring the functionality and aesthetics of their indoor counterparts. Furthermore, designers integrate comfortable seating areas, cosy rugs, and decorative lighting into outdoor living spaces.
Properties with well-designed outdoor kitchen and living areas are perceived as more desirable by prospective buyers. These spaces provide additional square footage for living and entertaining. Furthermore, they create versatile environments that can be enjoyed throughout the year, increasing the overall functionality and appeal of the property.
Comments