What you need to grow a beauty / wellness brand across EMEA.
- May 8
- 1 min read
Our Co founder Kelly Marks, recently returned from Cosmoprof in Bologna, having joined the CosmoTalks stage with Chanel Rivers from CEW UK alongside industry leaders Claire Marty NielsenIQ, Sandra Vallow QVC UK and Natalia Ramade The INKEY List | B Corp to discuss how beauty brands successfully scale across EMEA, and what it really takes to translate global vision into local impact.
The presentation "How beauty brands scale the market in EMEA and beyond, decoding cultural nuances and local purchasing behaviors" analyzed how global brands translate a unified vision into strategies capable of creating a real connection with consumers in heterogeneous markets.
From managing regional expectations about training, price sensitivity, and values to empowering local teams and creators, the panel revealed how data, cultural insight and creator partnerships shape market-specific storytelling without ever compromising on brand consistency.
A look into "hyper-connected" consumers too, and how they are transforming the customer journey globally and what brands need to do to remain relevant, authoritative, and commercially successful at scale.
One thing is clear:
👉 Great products are expected - visibility, positioning, community and the right PR, influencer, events and retail strategy are what unlock growth in competitive markets like the UK.
If you'd like to watch the talk you can sign up via Cosmoprof.
